members development weekend

+

Much more than a magazine!Communicate and network with your humanitarian peers, share content online and attract new members…

+Rotary Down Under is a MagazinePublished monthly – with daily news online

+Global Outlook & Rotary Basics within the magazine & online

+ Stay informed to talk to potential new members: 30 minutes a month is all it takes!

+

Digital developmentsHow is RDU keeping pace with changes in communications and integrating digital publishing models into our business model?

+Integrated Brand Management2013 is about MOBILE and engaged SOCIAL context

Desktop

Mobile

Tablet

+Magazine feature stories are published on the RDU website

+ RDU’s e-newsletter

Bite size content available to share!

Sent to 30,000 people a month

Including Federal Parliament members and now local government councils in each state.

+

‘Rotary’, Down Under is also a COMMUNITY…

A social community of humanitarians working together across Australia, New Zealand and the Pacific to help improve the lives of others.

Engaging through stories, pictures

and ideas in print, online and

social media.

+Who we are Who we help

Humanitarians & Fundraisers

Local & Global communities

+NOW WITH DAILY NEWS!

Rotary Down Under also distributes online news and the latest information daily and weekly through Facebook and Twitter.

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We can help you save time by having pre-prepared online content ready for your Club and District to SHARE!

+Online social news is also integrated on the RDU website

+We can and do provide live social media reporting from key events

+Facebook Results

Over 10,000 people reached during 2013 Rotary International Convention with Facebook posts and engagement

+

Getting Results on Twitter

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Sharing and growing Rotary’s membership is the responsibility of every Rotarian

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That’s why we also work with Rotary Public Image Coordinators to help you attract new members

+

+Harmonising the voices

Local stories

Regionalcontext

Global audience

s

CONNECT Community

+ Corporate Partners

+

Social Media for ClubsCreate and engage your own communities!

+

Rotary Clubs: A dynamic & globally connected network

• Share news, stories and information in real-time

• Embed information from global through national and local communities

• We are our own support network

+

Print / TV / Radio

Brochures

Face-to-face

Digital / Website

Social media

Newsletters / e-

Newsletters

Existing relationship

s

Search engines

Where does digital & engaged social fit?

Inter-related in terms of cross-

platform content

sharing and community

engagement

+What is relevant public content?

Internet

• Public perception• Rotary brand

management• Hero stories • How to join?• Club/Contact

information• Why to join?• Vibrancy of Club

• Engaged social context• Facebook• Twitter• YouTube• Linked in

Intranet - Members

• Member log-in for information

• Business growth strategies

• Internal club information

• Reporting - RI• Resources• HR• Insurance• Grants etc

Intranet – Beneficiaries

• Log-in for information

• Information for grants and funded programs

• Forms / submissions• Reporting /

acquittals

Password protected – it’s online, but ‘business’ is behind closed

doors

+Understand your online business

•Your members•Your community•Your sponsors•Your local businesses

•Your members of Parliament

•Your Rotary peers•Your advertisers•Your beneficiaries•Communities served

•Your potential new members

•Editorial & creative•Stories / education•News and information

•Advertisements•Statistics / Blogs / Entertainment

•Questions / Opinions / Surveys

•E-commerce

•Website•e-newsletter•Facebook (community)

•Twitter (real-time news)

• Instagram / Pinterest•YouTube / Vimeo

•Computers / laptops•Mobile / smartphones• iPad / tablets•Servers•CMS• IT support•Cloud•Next big thing? TECHNOLOGY

& PLATFORMS(media,

communications + e-

commerce

NETWORKS & DISTRIBUTION

(engaged social context)

STAKEHOLDERS

(engagement with content in

networks = new

knowledge)

CONTENT(text, images,

videos, podcasts &

interactivity)

+

COMMUNITY GROWTH STRATEGY

PUSH OUT NEWS AND CONTENT

PULL IN PEOPLE TO YOUR WEBSITE

RETAIN RELATIONSHIPS THROUGH E-NEWSLETTERS & SOCIAL MEDIA

ROTARY WEBSITE

SOCIAL MEDIAENGAGEMENT

& E-NEWSLETTER

RETAIN RELATIONSHIP

S

ONLINE NEWS & CONTENT

+Shared content = Shared core values

“Hey, we support

eradicating polio, let’s share this”

Example of how to translate shared core value into effective real-time marketing during Bill Gates visit to Australia.

Working together as an online community.

93 likes and 504 sharesDistrict 9520

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Facebook: be social and share

• Create your own community or embed the existing Rotary International community on your website!

• Build it beyond your own members• Share news and photographs• Upload events• Search and share relevant content• Cut and paste RDU content links or share

amongst your community

Rotary Facebook

• Like other’s pages!• Make compliments and offer support and

encouragement• Connect with local business, community

groups, local council members and follow community leaders – make comments!

• Influence the influencers….

Connect with wider community

+Twitter – how to engage

Promote upcoming events

Reply or comment to other’s stories – be visible

News stories – project updates

Share interesting stories

@mention your partners and friends so they share your stories

Set up LISTS check and retweet relevant news

Copy other people’s voice and style until you find your own!

Retweet your partners Community members (non-

Rotarians) Promote local business Use Hashtags - examples

@Rotary + #suburb helps + @partner #education

#giveback / #cause #volunteer / #socialgood #4change / #dogood #aid / #globalhealth #education / #fundraising

Your content - Rotary Connect to others

+Search Engine Optimisation

#volunteers

#humanitarians

#community development

#social good

Organic + Direct Search Terms

Keyword example

Develop keywords for Rotary

Use keywords

in metadata on content

and website

page

GOAL: To be visible when people are already looking for you!

+

Search online and download relevant resources

+ JOIN THE CONVERSATION!

Website: www.rotarydownunder.org

Twitter /rotarydownunder

Facebook /rotarydownunder

Email: enquiries@rotarydownunder.org