membership growth online summit 2017 - day 1: what you need to know to attract and engage young...
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Wild Apricot Expert Webinar
Build. Connect. Grow. Membership & more.
Wild Apricot Expert Webinar
Presented by
Summit Webinar 1
What You Need to Know to Attract & Engage Young Members
Amanda Kaiser
smooththepath.net
Wild Apricot Expert Webinar
Donald CowperStory ApricotContent Manager
Your Wild Apricot Hosts
Rano GhoshInvictus Apricot
Customer Success Coach
Wild Apricot Expert Webinar
We will email you a link to a recording of this
webinar.
See more webinars: www.wildapricot.com/academy
Wild Apricot Expert Webinar
Wild Apricot Expert Webinar
50,000 membership managers use Wild Apricot everyday
10 years old!
#1 Membership Management Software
Provider
www.wildapricot.com
Wild Apricot Expert Webinar
Your Presenter
Amanda Kaisersmooththepath.net
Wild Apricot Expert Webinar
Your Presenter
Fueling Exceptional New Member Experience - EBOOK
Wild Apricot Expert Webinar
Your Presenter
Amanda Kaisersmooththepath.net
What You Need to Know to Attract &Engage Young Members
A Wild Apricot Webinar by Amanda Kaiser
@SmoothThePath @WildApricot
What Are Your Younger Member Goals?
Poll #1
What are your younger member goals? (select all that apply.)
a. Attract more younger members
b. Engage more younger members
c. Attract more grads to the profession or industry
d. Get more younger members to contribute
3 Reasons They Don’t Join
@SmoothThePath
Photo source:
www.specialforcesassociation.org
Attracting Young Members
Engaging Young MembersPhoto source: Supplied for use from The Radio Television Digital News Association (RTDNA)
Attracting Grads to the Profession
Photo source:
www.rocketcontest.org
Helping Young Members Volunteer
3-Step Process to attract & engage members
Human-centered design
1. Discover
2. Design
3. Test
∧Member
@SmoothThePath
DISCOVER
Observe
@SmoothThePath
Imagine
Ask & Listen
Ask & Listen
Step 1: Discover
Observe
Imagine
Ask & Listen
Poll #2
Of the 3 Discover techniques, which would you like to try out?
a. Observe
b. Imagine
c. Ask & Listen
DESIGN
Pick the Priorities
Pick Priorities
IdeateIdeate
PrototypePrototype
@SmoothThePath
Step 2: Design
Pick Priorities
Ideate
Prototype
TestTEST
Amanda KaiserHelps Associations Understand
Their Member’s Why
www.SmoothThePath.net
akaiser@SmoothThePath.net
@SmoothThePath
Wild Apricot Expert Webinar
Your Presenter
Fueling Exceptional New Member Experience - EBOOK
Wild Apricot Facebook
Group
facebook.com/groups/WildApricotTribe
Wild Apricot Academy
wildapricot.com/academy
#1 Membership Management Software
Provider
www.wildapricot.com
Wild Apricot Expert Webinar
Presented by
Summit Webinar 1
What You Need to Know to Attract & Engage Young Members
Amanda Kaiser
smooththepath.net
THE
END
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