membership retention wang yip. what will i talk about? 1. why do we need to retain members? 2. the...

Membership RetentionWang Yip

What will I talk about?1. Why do we need to retain members?

2. The objectives of this speech

3. An overview of the member interest survey

4. Ideas for retaining members

Why do we need to retain members?

• Life of the club

• Experience and wisdom

• High turnover is bad

The objectives of this speech

• Provide you with new ideas for retaining members

An overview of the member interest survey

The top three reasons for not renewing have to do with factors outside of Toastmasters

Ideas for retaining members

• Retaining brand new members

• General retention strategies for the club

• Retaining ‘senior’ members

Ideas for retaining members

Retaining brand new members

1. Have ALL members greet new members and introduce themselves

2. Incorporate new members into the club

3. Start new members with challenging and interesting work

4. Create a mentor / buddy system

5. Identify learning goals

Ideas for retaining members

General retention strategies for the club

1. Have fantastic meetings

2. Meet the member’s needs

3. Schedule regular socials

4. Provide additional value to members

Ideas for retaining members

Retaining ‘senior’ members

1. Reward ‘senior’ members

2. Show appreciation for the members and their efforts

3. Recognize that their role may have changed

4. Challenge them

Wang Yip

A digital copy of the presentation can be found at

bit.ly/TMretentionstrategies