membership retention wang yip. what will i talk about? 1. why do we need to retain members? 2. the...
TRANSCRIPT
Membership RetentionWang Yip
What will I talk about?1. Why do we need to retain members?
2. The objectives of this speech
3. An overview of the member interest survey
4. Ideas for retaining members
Why do we need to retain members?
• Life of the club
• Experience and wisdom
• High turnover is bad
The objectives of this speech
• Provide you with new ideas for retaining members
An overview of the member interest survey
The top three reasons for not renewing have to do with factors outside of Toastmasters
Ideas for retaining members
• Retaining brand new members
• General retention strategies for the club
• Retaining ‘senior’ members
Ideas for retaining members
Retaining brand new members
1. Have ALL members greet new members and introduce themselves
2. Incorporate new members into the club
3. Start new members with challenging and interesting work
4. Create a mentor / buddy system
5. Identify learning goals
Ideas for retaining members
General retention strategies for the club
1. Have fantastic meetings
2. Meet the member’s needs
3. Schedule regular socials
4. Provide additional value to members
Ideas for retaining members
Retaining ‘senior’ members
1. Reward ‘senior’ members
2. Show appreciation for the members and their efforts
3. Recognize that their role may have changed
4. Challenge them
Wang Yip
A digital copy of the presentation can be found at
bit.ly/TMretentionstrategies