mercatus: integration & personalization in an ecommerce world

Integration & Personalizationin an eCommerce World

Sylvain Perrier President & CEO, Mercatus Technologies

PRESENTED BY

Personalization – it’s not the ‘why’, it’s the 'how.'

Agenda

• Adopting eCommerce in Grocery: Challenges & Opportunities

• Implementing an Integrated Platform

• Delivering Advanced Personalization

• Key Takeaways

• Data: Vast quantity of product &

consumer data makes

personalization in grocery

challenging

• Share of basket: Overall

household spend isn’t increasing

• Slow entry to eCommerce:

Consumers demand feature rich

customized solutions

How is it different

for grocers?

© 2015 Mercatus Technologies Inc.

External Challenges

© 2015 Mercatus Technologies Inc.

Internal Challenges

© 2015 Mercatus Technologies Inc.

Opportunities

The Need for Digital MaturityCustomer Centricity through Platforming

A solid foundation driven by 2 key elements: a digital strategy & a roadmap

© 2015 Mercatus Technologies Inc.

Practical Considerations

Build in

Iterations

Importance

of Agility

Stay

Focused

© 2015 Mercatus Technologies Inc.

Implementing an Integrated Platform

• Develop a strategy & identify goals

• Organizational alignment: IT & Marketing

• Ecosystem approach for successful technology

& data integration

Delivering

Advanced

Personalization

A phased approach:

• Roadmap

• Budget

• Right People

• Time

• Data

• Integration

• Analytics

• Action

ContextualizationIn-Store & Digital

Using customer data to offer personalized shopping experiences at the right place at the right time

© 2015 Mercatus Technologies Inc.

Challenges to Personalization

© 2015 Mercatus Technologies Inc.

Key Takeaways

• Importance of strategy

• Strong agile foundation

• Sound data & delivery mechanism

• Implementing in iterations

• It’s not a race, it’s a journey

The best thing you can do is the right

thing; the next best thing you can do is the

wrong thing; the worst thing you can do is

nothing.

THEODORE ROOSEVELT

416.603.3406416.603.3406

T

Thank You

1.877.525.5051

mercatustechnologies.com

Toronto, ON M5V 1M1

545 King St. West, Suite 500

Mercatus Technologies Inc.

1.877.525.5051

Charlotte, NC 28210

6000 Fairview Rd, Suite 1200

Mercatus USA Inc.

P P

Sylvain Perrier, President & CEOsylvain.perrier@mercatustechnologies.com

@sylvainperrier