metrics & analytics - amazon s3 · studies on page speed • 2.1% decrease in cart size •...

TECH TRAININGMETRICS & ANALYTICS

With Brandon, WordPress Engineer at Team Forleo

Tech Training: Metrics & Analytics © Marie Forleo International - Marieforleobschool.com

IDENTIFY GOALS

TRACK KEY METRICS

SET UP GOOGLE ANALYTICS

WORK WITH REPORTS

CREATE A DASHBOARD

WHY IS IT IMPORTANT TO TRACK YOUR VISITORS?01

Tech Training: Metrics & Analytics © Marie Forleo International - Marieforleobschool.com

HOW DO YOU KNOW WHAT TO MEASURE?02

Tech Training: Metrics & Analytics © Marie Forleo International - Marieforleobschool.com

QUANTITATIVE

VS

QUALITATIVE

WHAT SPECIFICALLY DO YOU TRACK?03

Tech Training: Metrics & Analytics © Marie Forleo International - Marieforleobschool.com

Tech Training: Metrics & Analytics © Marie Forleo International - Marieforleobschool.com

E-COMMERCE

AUDIENCE

CONVERSION FUNNELS

REFERRAL SOURCES

INQUIRIES

Tech Training: Metrics & Analytics © Marie Forleo International - Marieforleobschool.com

CUSTOMER HAPPINESS AND RETENTION

TEST EVERYTHING

5-STEP IMPROVEMENT CYCLE04

Tech Training: Metrics & Analytics © Marie Forleo International - Marieforleobschool.com

Tech Training: Metrics & Analytics © Marie Forleo International - Marieforleobschool.com

GATHERING DATA

CREATE REPORTS

ANALYZE YOUR REPORTS

CREATE TESTS

FINALIZE CHANGES

INTRODUCING GOOGLE ANALYTICS05

Tech Training: Metrics & Analytics © Marie Forleo International - Marieforleobschool.com

SETTING UP GOOGLE ANALYTICS06

Tech Training: Metrics & Analytics © Marie Forleo International - Marieforleobschool.com

REPORTING IN GOOGLE ANALYTICS07

Tech Training: Metrics & Analytics © Marie Forleo International - Marieforleobschool.com

GOOGLE ANALYTICS BY YOAST

Tech Training: Metrics & Analytics © Marie Forleo International - Marieforleobschool.com

E-COMMERCE TRACKING BY YOAST

Tech Training: Metrics & Analytics © Marie Forleo International - Marieforleobschool.com

CRAZYEGG.COM

Tech Training: Metrics & Analytics © Marie Forleo International - Marieforleobschool.com

STUDIES ON PAGE SPEED

• 2.1% Decrease in Cart Size

• 3.5-7% Decrease in Conversions

• 9-11% Decrease in Pageviews

• 8% Increase in Bounce Rates

• 16% Decrease in Customer Satisfaction

© Marie Forleo International - Marieforleobschool.com© Marie Forleo International - Marieforleobschool.comTech Training: Metrics & Analytics

Tech Training: Metrics & Analytics © Marie Forleo International - Marieforleobschool.com

PRIORITIZE IMPORTANT METRICS

IDENTIFY SUCCESSFUL MARKETING

WORK SMARTER, NOT HARDER

GOOGLE ANALYTICS ACADEMY

GET STARTED TODAY