metrics and social media roi
Post on 01-Nov-2014
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Metrics and Social Media ROI
It’s all about measurement and accountability
The Days of No Data are Done
Employers, government agencies and consumers are demanding data◦Financial reports◦Consumer reports◦Animal treatment reports◦Workplace condition reports◦Forecast reports◦That report you never thought you’d write
Accountability – data is needed
What is a metric?
A standard of measurement
A TweetA comment
A review
A page viewA backlink
A Like
A Follower
Social Media Metric Tools
Google Analytics (web pages)Hootsuite, Radian6, Trackur (assorted
social tools)Bitly (link click tracking)Feedburner (RSS subscription tracking)Facebook Insights (Facebook pages)Klout, Twitalyzer, Social Mention, Sprout Social, Unilyzer
Dave Fleet on Metrics and Measurement
Is this a fair comparison?
What’s the ROI of your phone? – John Squire of Coremetrics
A practical approach to Social Media ROI and Measurement
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