michael ambjorn - lessons from international practice of reputation management — specifically for...

Lessons from International practice of

reputation management — specifically for

scientists and educators

The world has changed, both globally – and locally

PO

WE

R

INTEREST

PO

WE

R

INTEREST

50%

#11ways

The world has changed, both globally – and locally

Alignment Lab

Word Cloud: values & whatnot

Values (and a few other ideas) as noted by the forty or so international BA

and MA comms students attending the #ALIGN workshop @LCCLondon

February 2014

What does this mean?

• Command and control is

not fit for the 21st century

• We have to be more agile

• Ignoring alignment comes

at a cost…

Succeed

#FAIL70%

Recognise any of

these?

• Stakeholders say they

don’t feel involved

• You spend a lot of time

putting out fires

• Governance structures

are creaking

• It seems like people are

pulling in multiple

directions

‘If you want to go fast,

go alone – if you want

to go far, go together’

West African Proverb

What can be done?

“Culture eats strategy for breakfast”- Peter Drucker

Answer?

Get up earlier and use tools that work to meet your commsstrategy imperatives

Influence

Incentivise

Inform

Enable

Enforce

The levers of

influence

available to you

if you’re trying

to change

behaviour

What you say

What you do

#ECCASE

ETHICS

MoralDNA™ by Age

Source: ethicability®©JL&M

CONSISTENCY

What you say

What you do

CONTEXT

MoralDNA™ by leadership levels

Source: ethicability®©JL&M

ANALYSIS

Influence

Incentivise

Inform

Enable

Enforce

The levers of

influence

available to you

if you’re trying

to change

behaviour

PO

WE

R

INTEREST

Who is really in charge?

PO

WE

R

INTEREST

Who is really in charge?

MANAGE

CLOSELY

Advocates, evangelists

– and some of your critics

INFORM & ENGAGE

Everybody else

INFORM

CONSULT

STRATEGY

WHY THIS?

WHY NOW?

ALIGN

PO

WE

R

INTEREST

BEWARE OF SHIFTS BETWEEN THE BOXES

The 50% effect

ENGAGE

RINSE AND

REPEAT

ENGAGE

ENGAGEENGAGE

ENGAGEENGAGE

Thanks

#11ways#ECCASE

Public experiments in alignment and interviewswith inspiring leaders and followers – shared using a

Creative Commons framework

Want to help?• Nominate somebody who inspires

you for an interview

• Volunteer for an experiment

• Contribute to the Creative Commons – hit like, RT, share, suggest… #alignyourorg

Private assistance for your strategy alignment challenges using professional facilitatorsand structured follow-up

Want to talk?Michael Ambjorn

+44 7856 281 027

michael@alignyour.org

@michaelambjorn

linkd.in/ambjorn