michael ambjorn - lessons from international practice of reputation management — specifically for...
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Lessons from International practice of reputation management — specifically for scientists and educatorsTRANSCRIPT
Lessons from International practice of
reputation management — specifically for
scientists and educators
The world has changed, both globally – and locally
PO
WE
R
INTEREST
PO
WE
R
INTEREST
50%
#11ways
The world has changed, both globally – and locally
Alignment Lab
Word Cloud: values & whatnot
Values (and a few other ideas) as noted by the forty or so international BA
and MA comms students attending the #ALIGN workshop @LCCLondon
February 2014
What does this mean?
• Command and control is
not fit for the 21st century
• We have to be more agile
• Ignoring alignment comes
at a cost…
Succeed
#FAIL70%
Recognise any of
these?
• Stakeholders say they
don’t feel involved
• You spend a lot of time
putting out fires
• Governance structures
are creaking
• It seems like people are
pulling in multiple
directions
‘If you want to go fast,
go alone – if you want
to go far, go together’
West African Proverb
What can be done?
“Culture eats strategy for breakfast”- Peter Drucker
Answer?
Get up earlier and use tools that work to meet your commsstrategy imperatives
Influence
Incentivise
Inform
Enable
Enforce
The levers of
influence
available to you
if you’re trying
to change
behaviour
What you say
What you do
#ECCASE
ETHICS
MoralDNA™ by Age
Source: ethicability®©JL&M
CONSISTENCY
What you say
What you do
CONTEXT
MoralDNA™ by leadership levels
Source: ethicability®©JL&M
ANALYSIS
Influence
Incentivise
Inform
Enable
Enforce
The levers of
influence
available to you
if you’re trying
to change
behaviour
PO
WE
R
INTEREST
Who is really in charge?
PO
WE
R
INTEREST
Who is really in charge?
MANAGE
CLOSELY
Advocates, evangelists
– and some of your critics
INFORM & ENGAGE
Everybody else
INFORM
CONSULT
STRATEGY
WHY THIS?
WHY NOW?
ALIGN
PO
WE
R
INTEREST
BEWARE OF SHIFTS BETWEEN THE BOXES
The 50% effect
ENGAGE
RINSE AND
REPEAT
ENGAGE
ENGAGEENGAGE
ENGAGEENGAGE
Thanks
#11ways#ECCASE
Public experiments in alignment and interviewswith inspiring leaders and followers – shared using a
Creative Commons framework
Want to help?• Nominate somebody who inspires
you for an interview
• Volunteer for an experiment
• Contribute to the Creative Commons – hit like, RT, share, suggest… #alignyourorg
Private assistance for your strategy alignment challenges using professional facilitatorsand structured follow-up
Want to talk?Michael Ambjorn
+44 7856 281 027
@michaelambjorn
linkd.in/ambjorn