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Lessons from International practice of
reputation management — specifically for
scientists and educators
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The world has changed, both globally – and locally
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PO
WE
R
INTEREST
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PO
WE
R
INTEREST
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50%
#11ways
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The world has changed, both globally – and locally
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Alignment Lab
Word Cloud: values & whatnot
Values (and a few other ideas) as noted by the forty or so international BA
and MA comms students attending the #ALIGN workshop @LCCLondon
February 2014
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What does this mean?
• Command and control is
not fit for the 21st century
• We have to be more agile
• Ignoring alignment comes
at a cost…
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Succeed
#FAIL70%
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Recognise any of
these?
• Stakeholders say they
don’t feel involved
• You spend a lot of time
putting out fires
• Governance structures
are creaking
• It seems like people are
pulling in multiple
directions
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‘If you want to go fast,
go alone – if you want
to go far, go together’
West African Proverb
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What can be done?
“Culture eats strategy for breakfast”- Peter Drucker
Answer?
Get up earlier and use tools that work to meet your commsstrategy imperatives
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Influence
Incentivise
Inform
Enable
Enforce
The levers of
influence
available to you
if you’re trying
to change
behaviour
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What you say
What you do
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#ECCASE
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ETHICS
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MoralDNA™ by Age
Source: ethicability®©JL&M
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CONSISTENCY
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What you say
What you do
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CONTEXT
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MoralDNA™ by leadership levels
Source: ethicability®©JL&M
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ANALYSIS
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Influence
Incentivise
Inform
Enable
Enforce
The levers of
influence
available to you
if you’re trying
to change
behaviour
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PO
WE
R
INTEREST
Who is really in charge?
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PO
WE
R
INTEREST
Who is really in charge?
MANAGE
CLOSELY
Advocates, evangelists
– and some of your critics
INFORM & ENGAGE
Everybody else
INFORM
CONSULT
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STRATEGY
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WHY THIS?
WHY NOW?
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ALIGN
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PO
WE
R
INTEREST
BEWARE OF SHIFTS BETWEEN THE BOXES
The 50% effect
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ENGAGE
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RINSE AND
REPEAT
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ENGAGE
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ENGAGEENGAGE
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ENGAGEENGAGE
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Thanks
#11ways#ECCASE
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Public experiments in alignment and interviewswith inspiring leaders and followers – shared using a
Creative Commons framework
Want to help?• Nominate somebody who inspires
you for an interview
• Volunteer for an experiment
• Contribute to the Creative Commons – hit like, RT, share, suggest… #alignyourorg
Private assistance for your strategy alignment challenges using professional facilitatorsand structured follow-up
Want to talk?Michael Ambjorn
+44 7856 281 027
@michaelambjorn
linkd.in/ambjorn