michigan concrete association 2007 parking lot promotion plan
Post on 29-Mar-2015
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Michigan Concrete Association
2007 PARKING LOT PROMOTION PLAN
PARKING LOT PROMOTION
“PLAN”
PARKING LOT PROMOTION PLAN
• GOAL: To measurably increase the use of Concrete as a viable and affordable parking option (both Conventional and Pervious)
PARKING LOT PROMOTION PLAN
• ADVERTISING
PARKING LOT PROMOTION PLAN
• ADVERTISING–Trade Magazines
PARKING LOT PROMOTION PLAN
• ADVERTISING–Trade Magazines
–Association Magazines (Engineers, Architects, Property Managers, Malls, etc.)
PARKING LOT PROMOTION PLAN
• ADVERTISING–Trade Magazines
–Association Magazines (Engineers, Architects, Property Managers, Malls, etc.)
–Pervious and Flatwork Certification
PARKING LOT PROMOTION PLAN
• DIRECT MAIL
PARKING LOT PROMOTION PLAN
• DIRECT MAIL–Architects
PARKING LOT PROMOTION PLAN
• DIRECT MAIL–Architects
–Engineers
PARKING LOT PROMOTION PLAN
• DIRECT MAIL–Architects
–Engineers
–Developers
PARKING LOT PROMOTION PLAN
• DIRECT MAIL–Architects
–Engineers
–Developers
–Municipalities
PARKING LOT PROMOTION PLAN
• PROMOTIONAL MATERIAL DEVELOPMENT
PARKING LOT PROMOTION PLAN
• PROMOTIONAL MATERIAL DEVELOPMENT–Folder
PARKING LOT PROMOTION PLAN
• PROMOTIONAL MATERIAL DEVELOPMENT–Folder
–Brochures
PARKING LOT PROMOTION PLAN
• PROMOTIONAL MATERIAL DEVELOPMENT–Folder
–Brochures
–DVD/Video
PARKING LOT PROMOTION PLAN
• PROMOTIONAL MATERIAL DEVELOPMENT–Folder
–Brochures
–DVD/Video
–Direct Mail Pieces
PARKING LOT PROMOTION PLAN
• PROMOTIONAL MATERIAL DEVELOPMENT–Folder–Brochures–DVD/Video–Direct Mail Pieces–Ads
PARKING LOT PROMOTION PLAN
• PARKING LOT PROMOTIONAL MANAGER
PARKING LOT PROMOTION PLAN
• PARKING LOT PROMOTIONAL MANAGER–Currently Interviewing
PARKING LOT PROMOTION PLAN
• PARKING LOT PROMOTIONAL MANAGER–Currently Interviewing
–Goal Of 1-31-07
PARKING LOT PROMOTION PLAN
• PARKING LOT PROMOTIONAL MANAGER–Currently Interviewing
–Goal Of 1-31-07
–Job Description
PARKING LOT PROMOTION PLAN
• PARKING LOT PROMOTIONAL MANAGER–Currently Interviewing
–Goal Of 1-31-07
–Job Description
–Goals and Objectives
PARKING LOT PROMOTION PLAN
• PARKING LOT PROMOTIONAL MANAGER– Currently Interviewing– Goal Of 1-31-07– Job Description– Goals and Objectives– Form Regional Promotion Groups
From Producers and Others
PARKING LOT PROMOTION PLAN
• PUBLIC RELATIONS
PARKING LOT PROMOTION PLAN
• PUBLIC RELATIONS–Concrete Newspaper Columns
PARKING LOT PROMOTION PLAN
• PUBLIC RELATIONS–Concrete Newspaper Columns
–50% Of Releases Will Involve Parking Lots
PARKING LOT PROMOTION PLAN
• PUBLIC RELATIONS–Concrete Newspaper Columns
–50% Of Releases Will Involve Parking Lots
–Business Radio Interviews
PARKING LOT PROMOTION PLAN
• PUBLIC RELATIONS– Concrete Newspaper Columns
– 50% Of Releases Will Involve Parking Lots
– Business Radio Interviews
– Speaking Engagements (Engineers, Drain Commissioners, Architects, etc.)
PARKING LOT PROMOTION PLAN
TALK TO ME IN A YEAR ON HOW IT WORKED!
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