michigan state athletic department: marketing strategy

Michigan State Athletic Department: Michigan State Athletic Department: Marketing StrategyMarketing Strategy

New Media Drivers License 2010New Media Drivers License 2010

PRE-GAME ANALYSIS

GAME PLAN

GOALS

Promote smaller sports teams using basketball, football, and hockey teams

Promotions at events (big players show up to smaller sporting events as incentive)

Increase ticket sales

CHALLENGES

No incentive to attend smaller sporting events

Lack of social media surrounding smaller teams

Social media not fully utilized

GOOGLE ADWORDS

SEARCH ENGINE OPTIMIZATION

BANNER ADS

EXECUTE THE PLAY:

- TWEET ABOUT UPCOMING SPORTING

EVENTS

- ADVERTISE THROUGH TWITTER,

GOOGLE, AND FACEBOOK

- CONNECT WITH FANS

SPECIFIC TWEETS:- PLAYERS INTERACT

WITH FANS

- COACHES INTERACT WITH FANS

CREATE BRAND IMAGE:

- PROMOTE FAMILY

- IZZO/DANTONIO

- ALL SPORTS SUPPORT EACH OTHER

METRICS OF SUCCESS: THE PRESS CONFERENCE

TICKET SALES

TWITTER FOLLOWERS

GOOGLE ADWORDS

POST-GAME WRAP-UP: THE BUDGETPOST-GAME WRAP-UP: THE BUDGET

BASED ON: SOCIAL MEDIA ADVERTISING COSTS, GOOGLE BASED ON: SOCIAL MEDIA ADVERTISING COSTS, GOOGLE ADWORDS, SPECIAL GIVEAWAYS TO FANSADWORDS, SPECIAL GIVEAWAYS TO FANS

FINAL RESULT: FINAL RESULT: COME TOGETHER AS ONE.COME TOGETHER AS ONE.