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Micromobilityin Tempe and Phoenix
2020 ITE-IMSA Conference
February 27, 2020
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Agenda
•City of Tempe • GRID, City Ordinance, and SATV License
•City of Phoenix• E-Scooter Pilot Program
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3
City-sponsored System (GRiD)
Shared Active Transportation Vehicles (SATVs)
City of Tempe Strategy
Future Considerations
Tempe Presentation Outline
www.bird.co
GRiD
Tempe launched in May 2017
Tempe, Phoenix, Mesa
900 bikes (300 in Tempe)
120 stations (32 in Tempe)
Hybrid docked system
4
GRiD Performance in Tempe
Annual Average 2017 2018 2019
Trips per Month 2.6K 4K 1.7K
Miles per Month 5K 7K 3K
Minutes per Trip 25 20 21
Miles per Trip 1.9 1.8 1.7
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0
1000
2000
3000
4000
5000
6000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
GRiD Ridership in Tempe
2017 2018 2019
Dockless bikes arrived 12/17
E-scooters arrived 05/18
GRiD Performance in TempeHubs with under
500 Trips over 15 Months
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Out of hub trips
Shared Active Transportation Vehicles (SATV)
Several companies operating in Tempe
Bikes arrived in December 2017
E-scooters arrived in May 2018
E-bikes arrived January 2019
Do not use docks/racks
Wheel-lock technology v. Lock-to technology
7
Dockless Bikes / e-Bikes
Currently, no companies
Historically, five companiesOfo – no longer in U.S. markets
Lime – operating in other cities
Spin – converted fleet to scooters
Zapp – operated scooters and bikes
Jump – non-compete with GRiD system
Community concernsBlocking sidewalksUnsightlyNeeds regulationsToo many bikesNo restaging necessarySupport concept
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Dockless e-ScootersCurrently, four companies
Bird – VC startup, gig economy fleet management
Razor - traditional business model, established in 2000, local staff
Spin – VC startup, now owned by Ford, combination gig economy / local staff
Wheels – VC startup, combination gig economy / local staff
Previous companies: Ofo, Lime, Zapp
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Community concernsSpeed and safetyEnd user parking and travel behaviorBlocking sidewalks and ADA areasUnsightlyNeeds regulationsSupport concept
Understanding Operations
Understand the companies and their technology
Continuous evolution of technology and business operationsBikes do not require charginge-Scooters and e-Bikes must be charged, but some have removable batteriesVenture capital funded v. Traditional business modelLocal fleet staff v. minimal fleet staff v. gig economyMeet with the companies and discuss issues, concerns, and potential solutions
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Police Department
Traffic (user)
Enforcement / Education
City Ordinance
City Strategy – Ordinance and License
11
Engineering and Transportation
Department
Regulatory (operator)
Enforcement
ROW License
City Ordinance
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Chapter 7 – Bicycles and Light Motorized VehiclesEliminated from code and combined with Chapter 19
Chapter 19 – Motor Vehicles and TrafficPedestrian and Human Powered Vehicles
Bicycles, E-Bicycles, and Non-Human Powered Vehicles
Electric Personal Assistive Mobility Devices (Segways)
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*Same rights as bicycles*Must have motor disengaged*Where there is no bike lane and the speed limit is greater than 25mph*Can’t exceed 20mph+Minors, with the consent of, or accompanied by a parent or guardian, may ride on the sidewalk at all times. Parents and guardians may also ride on the sidewalk when accompanying a minor.
*Must dismount*Must ride with the flow of traffic*Must have front light and rear reflector*Must yield to pedestrians, slow to 5 mph, and give an audible signal before passing
Summary Bicycles E-BicyclesNon-Human Powered
(Scooters)
Electric Personal Assistive Mobility Device
(Segways)
Human Powered
Same rights as vehicles X X X*
Allowed on sidewalks+ X*** X**** X*** X X
Allowed in bike lanes X X X X
Allowed in crosswalks X* X* X* X X
Must have a helmet if under 18 X X X
Must be 16 or older to operate X X X
Allowed on multi-use paths X X** X** X X
Lamps (front & back) X* X X X*
City Ordinance
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Bikes, e-bikes and scooters…Use a bike lane when one is provided
Ride in the street when the speed limit is 25 mph or below
Allowed on the sidewalk when there are no bikes lanes available and the speed limit is greater than 25 mph. Exception for minors and parents/guardians accompanying minor.
Ride with the flow of traffic
Yield the right-of-way to pedestrians; slow down to 5 mph; and give audible signal before passing
Riders must be over the age of 16 to operate all non-human powered vehicles (scooters and other electric mobility devices)
Riders under the age of 18 are required to wear a helmet
City Ordinance
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Enforcement begins with EducationNews release
Social media (Facebook, Twitter, Nextdoor, Instagram)
Attend events to pass out flyers/bike safety stickers
Tempe Today (monthly water bill newsletter)
Work with ASU to disseminate information
Paid advertising (Spotify, Pandora and web banners)
PeachJar – school e-mail system
GOHS Bicycle and Pedestrian Enforcement Grant
Police Department
Traffic (user)
Enforcement / Education
City Ordinance
City Strategy – Ordinance and License
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Engineering and Transportation
Department
Regulatory (operator)
Enforcement
ROW License
SATV ROW Use License
Safety Insurance and liability Federal, state and local laws
Operations Customer service information
Data Sharing Real-time API Mobility Data Specifications (MDS) Monthly report
Fees Annual fee Relocation fee ROW use fee (per SATV per day)
Staging ADA compliance
Acceptable and unacceptable locations
Bus stops
Mill Avenue
Single-family residential property
24-hour restaging requirement
Relocation process
Operations and Parking Education Plan
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www.tempe.gov/satv
GRiD trip heatmap
SATV ROW Use License
Data management and planning considerations
MDS (includes GBFS)
In-house v. third-party data aggregation
Discuss with your legal staff related to data management and use
Helps with license enforcement
Helps with transportation planning
An evolving micromobility marketMergers and acquisitions
Lyft > MotivateUber > Jump > SobiFord > Spin
Evolving business models
Emerging vehicle types
Fixed charging stations
ROW value / Curb management
State legislations
19Source: NACTO, “Curb Appeal”
Future Considerations
Future Considerations – Mobility Hubs
Mobility hubs extend the reach of transit to community destinations beyond the first and last mile by offering safe and convenient ways to walk, bike, scoot, or rideshare.
May include (among others): curbside solutions
park-n-ride solutions
marked pavement and signage
geofence solutions (riding, parking, speed, charging, etc.)
GRiD 2.0
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Source: SANDAG, “Mobility Hub”
Downtown Shared Electric Scooter Pilot ProgramInstitute of Transportation Engineers/International Municipal Signal
Association Spring 2020 Conference
Developing the Pilot Program
City of Phoenix Dept Stakeholders
Community & Bzn. Stakeholders
Scooter Vendor Stakeholders
Downtown e-Scooter Pilot Program
Working Group Team
Initial Pilot Program Overview
• Three permits issued
• Program launch: September 16, 2019
• Six-month pilot
• Sidewalk riding prohibited
• No ride zones and boundary limits
• Nightly scooter pick-up requirement
• Designated parking location requirement
Designated Parking Locations
• Cannot end ride unless parked at a designated parking location
• Location criteria
• Identified +/- 400 locations
• Created GIS files for vendor
• Installed parking infrastructure
Ridership and Micro Mobility Demand
• 5-month data• +/- 4,000 trips / week• 2 trips / scooter / day• 8 minutes / scooter trip• 1 mile / trip
Typical Heat Map
Public & Stakeholder Comments
• Dedicated email account, phone number & webpage
• 30 emails / phone calls received
• Most frequent comments• Parking related• Abandoned scooters • Sidewalk riding
Observations and Challenges
• Evidence of a shared micro-mobility demand
• Riders quickly adapted to parking requirement
• Challenges with GPS tolerance and limits
• Staff time and cost to continuously manage program
Lessons Learned
• To be transparent with stakeholders
• Developing working groups with diverse skill sets
• Determine “geofence” delineationsand limits
• Provide a accountability plan
Next Steps
• Compile Public Survey Data
• Six-Month Program Summary
• Provide Recommendations
• Determine permanent program
Downtown Shared Electric Scooter Pilot Program• Dedicated email account, phone number & webpage• Hotline 602-262-7474• phoenix.gov/scooters• scooters@phoenix.gov
Thank You
Vanessa Spartan, AICPTransportation Planner, City of Tempe - Engineering & Transportation DepartmentVanessa_Spartan@tempe.gov www.tempe.gov/bikesharewww.tempe.gov/satv
Michael Cano, P.E.Traffic Engineer III, City of Phoenix - Street Transportation DepartmentMichael.Cano@phoenix.gov www.phoenix.gov/streets/scooters
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