microsave-africa’s focus groups and pra tools
Post on 24-Jan-2016
77 Views
Preview:
DESCRIPTION
TRANSCRIPT
MicroSave-Africa’s Focus Groups and PRA
Tools
A MicroSave presentation distributed on
www.ideasnet.org
MicroSave-Africa Market Research for
MicroFinance How the Tools were
DevelopedDeveloped with 9 MFIs in
BangladeshPhilippinesKenya/Tanzania/Uganda
Pilot-tested as a toolkit inKenya/Tanzania/Uganda
Training underway/planned for:International NetworksMFIs in East/South/West AfricaAfrican TA Consultants
MicroSave-Africa Market Research for
MicroFinanceFocus Group DiscussionParticipatory Rapid Appraisal Tools (14)
Seasonality AnalysesLifecycle AnalysisProduct Attribute Ranking Wealth RankingCash Mobility MappingFinancial Sector Trend Analysis
Handout: A Quick Introduction to Market Research for MicroFinance
What Is A Focus Group Discussion ?
Relatively new technique for data collection. Used to collect qualitative data - provides descriptive information not numbers and figures.6-8 homogeneous participants discuss a particular issue lead by a moderator probing (not prompting) and helping the group explore the issues in depth.The discussion is recorded. The “Focus” in Focus Group Discussion describes the importance of focusing on a few key (generally related) issues.
When Is A Focus Group Discussion
Useful/Applicable ?To collect a large amount of complex data in a relatively short period of time. More in-depth examination of issues through the dynamics of a peer-group discussion.It is useful for qualitative/descriptive data collection and/or when detailed information is required in a short period of time.
Focus Group Discussion Process
Get to know the sector
Get to know the clients et al
Arrange Logistics and
Select Interviewees
Prepare and Pre-Test
Discussion Guide
Run Focus Group
Discussion
Analyse Data and Prepare
Report and Presentation
Market Research & Prototype Development Process Overview
QualitativeResearch:FGD/PRA
ConceptDevelopment
Qualitative Research
Plan
Refine the Concept intoa Prototype
ProblemDefinition
QuantitativeResearch:PrototypeTesting
Product Ready forPilot-test
Understanding clients’ needs
Testing the product prototype
Focus Groups depend on the Moderator
Focusing on the Issues
… and is fun too!!!
Exercise
Break into four groups1. Seasonality Analysis2. Life Cycle Analysis3. Financial Sector Trend Analysis4. Product Attribute RankingReview the outputs of these PRA tools and
answer the three questions.
Handout: PRA Tools (and on completion of the exercise PRA Tools Resolved)
Seasonality Analysis
Seasonality Analysis
0
1
2
3
4
5
6
7
8
J an F eb M ar A pr M ay J un Ju l A ug S ep O c t N ov D ec
M o n th s (J an 98 t o D e c 199 8)
Le
ve
l
Inc o m e.
E x pen ditu r e .
S av in gs .
C re d it /L oa ns.
S c hoo l fe e s
E aste r
S c hoo l fe e s
Ch ristm a s
Life-Cycle Analysis
Life-Cycle Analysis
Death ofSpouse
Establish HHBirth 1st Child
Children in P rimary School
Children in Secondary School
P rolonged Illness
Retirement
Death of P arents
Looking after ageing P arents
Children's Marriage
Marriage
Tertiary Education
0
1
2
3
4
5
6
Life Cycle Events
Fin
anci
al P
ress
ure
Product Attribute Ranking
Uses and Options for the MicroSave-Africa
Market Research for MicroFinanceMarket Research - for product development or “refinement”Analysis of vulnerability/risk/opportunities and how clients use financial servicesAnalysis of financial landscape - informal/formalAnalysis of drop-outs and delinquency problemsImpact assessmentAnalysis of relative depth of outreachFraud/rent-seeking identificationImplementation cost
FGD & PRA: Many Uses in Many Settings
MicroSave-Africa A CGAP/DFID/UNDP Initiative
“Promoting high-quality financial services for poor people”
Shelter Afrique Building, Mamlaka Road, P.O. Box 76436, Nairobi, Kenya
Tel: 254 (0)2 724801/724806/726397 Fax: 254 (0)2 720133
Email: msa@MicroSave-Africa.com Website: http://www.MicroSave-Africa.com
top related