microsoft liasion office - business management
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PRESENTERS
WASEEM SAFDAR ARMAGHAN ALI AMMAR SAEED HAMZA NASIB
MAHEEN AMER HAFLA NOOR MAVRA KHAN
Interaction Points1. Introduction
3. Strategy
4. Structure of Organization
2. Business Details
5. Functional Departments
6. Communication Channels
7. Financial Viability
8. Code of Ethics
9. Corporate Social Responsibilities
10. Suggestions
Muhammad Shoaib KhalilEnterprise Marketing Lead
BUSINESS DETAILS
STRA
TEG
Y Continuing our long standing commitment and leadership in accessibility research, awareness and innovation.
Making the computer easier to see, hear and use by building accessibility into Microsoft product.
STRA
TEG
Y Facilitating the next generation of accessible technology and moving the industry forward with ground breaking technologies.
Building strong, collaborative relationships with a wide range of technology partners and organizations to raise awareness of the importance of accessibility.
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ORGANIZATIONAL STRUCTUREMicrosoft Pakistan is a small organization so its structure is flat.There are three main divisions;• Large Enterprise• Medium and Small Enterprise• Developers
Microsoft enterprise team works with large customers. Developers team works with developers.
FUNCTIONAL DEPARTMENTS
Finance and Accounting Customer Service and Support
Production and Operations Marketing and Sales
Research and Development Human Resources
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Communication Channels • Microsoft has a matrix reporting channel. The three
enterprises (large, medium and small enterprises and the developers) report to the country manager.
• At the same time these enterprises has to report to head for the region.
• The reporting channel is dual in nature.
Financial analysis
Analyzing Financial Statements Of Business
2012 2013 2014
Sales $ 73723 77849 86833
Gross profit$ 56193 57600 59899
Net Profit $ 16978 21863 22074
5000150002500035000450005500065000750008500095000
Chart Title
Axis Title
Profitability Ratios
2012
2013
2014
5 15 25 35 45 55 65 752012 2013 2014
GP margin % 76 73 68
NP margin % 25 28 23
Chart Title
• Net margins will vary from company to company, technology companies can run on net margins of 15-20% or greater. • Net profit (The higher the ratios, the better) shows an increasing
trend means business is profit making • Company is able to expand their net margins over time which lead to
share price growth, and higher levels of profitability. • Gross margin of software companies is much higher than a
manufacturing firm.(e.g. retain $.76 for each dollar revenue generated )
Liquidity & Efficiency ratio Current ratio Quick ratio ROA
2012 2.60 2.56 13
2013 2.71 2.65 15
2014 2.50 2.44 14
• Current ratio is Test of short term debt paying ability (should not be under 1)• Quick ratio is the Test of short-term debt paying ability without having to
rely on inventory• The ROA figure gives us an idea of how effective the company is . The
higher the ROA number, the better, because the company is earning more money on less investment.
Earnings per share
2012 2013 2014
Earnings per share: Basic $ 2.02 2.61 2.63
Earnings per share: Diluted $ 2 2.58 2.63
0.5
1.5
2.5
3.5
4.5
5.5
Chart Title
Axis Title
• BASIC EARNINGS PER SHARE It is a rough measurement of the amount of a company's profit that can
be allocated to one share of its stock.• Diluted Earnings Per Share - Diluted EPS' A performance metric used to
gauge the quality of a company's earnings per share (EPS) if all convertible securities were exercised.
CODE OF ETHICSIntegrity and Honesty
Fair InformationOpen and Respectful
Complying with Laws and Regulations Acting in a Good Manner
ConfidentialityProfessional Attitude
Ethical BehaviorCooperate in Investigations and Inquiries
Comply with Standards and PoliciesEthical Decisions
ETHICAL DECISIONS
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CORPORATE SOCIAL RESPONSIBILITY• Citizenship: 'Company' is a good corporate citizen – it supports good causes and protects the environment.
• Governance: 'Company' is a responsibly-run company – it behaves ethically and is open and transparent in its business dealings.
• Workplace: 'Company' is an appealing place to work – it treats its employees well.
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Suggestions• Improved marketing• Outlets; Service Centers• Special Offers
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