millum and ferguson

FACIAL EXPRESSIONS Marjorie Ferguson and Trevor Millum

MARJORIE FERGUSON• Marjorie Ferguson identified four types of

facial expression in the cover photos of British women’s magazines;

• Chocolate Box: half or full-smile, lips together facing the camera. Presents bland perfection and no individualism.

• Invitational: emphasis on the eyes, barely a hint of a smile, head to one side or looking back to camera, suggests mischief.

• Super-smiler: full face and big smile, suggests a demand for attention.

• Romantic or Sexual: dreamy and heavy-lidded eyes, unsmiling or smirking, seductive.

TREVOR MILLUM• Trevor Millum identified these female facial expressions;• Cool: self-sufficient and arrogant, confident yet reserved.

Full lips straight or slightly parted. Wide eyes usually looking the reader in the eye

• Seductive: similar to the cool look but the eyes are less wide and the expression is less reserved but still confident.

• Narcissistic: similar to cool: a ‘satisfied smile’ self-enclosed and content

• Carefree: healthy and happy outdoor girl, often smiling or grinning.

• Kittenlike: a friendlier and more girlish version of the cool look.

• Maternal: motherly and kind, a feeling of authority but with gentle eyes

• Practical: busy doing something• Comic: deliberately ridiculous and exaggerated.• Catalogue: a neutral look, vacant and empty; personality

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