mind mapping workshop

www.marketingsavant.com 888.989.7771 The MarketingSavant Group

The MarketingSavant Group

Mind Mapping

Current Young Professionals Aug 8, 2012

www.marketingsavant.com

888.989.7771

dana@marketingsavant.com

After-Event Slides & Resources

• The slides and resource links are available electronically after the event:

www.marketingsavant.com/mindmapping

Your Workshop Handout

Map This Workshop!

• Before we begin – 2 minutes on how to mind map

• Commit your notes from this workshop to a mind map

Mind Mapping in 2 Minutes

Defined generally as a representation of the whole or a part of an area… They visualize arrangements, distribution, or sequences…

Origins of Mind Mapping

• First described by Tony Buzan, a psychologist and brain scientist

• In 1974, BBC TV ran a series by Tony Buzan called Use Your Head. This introduced the term “Mind Map” for the first time

The Creator: Tony Buzan

The mind map harnesses the full

range of cortical skills—word,

image, number, logic, rhythm, color

and spatial awareness—in a single,

uniquely powerful technique.

In doing so, it gives you the freedom

to roam the infinite expanse

of your brain Tony Buzan

Author, The Mind Map Book

What IS Mind Mapping?

• Mind mapping is a means of brainstorming and organizing your thoughts in a way that helps you better understand and retain information

• This versatile creative thinking tool makes use of free association and nonlinearity while encouraging the mind to flow along the path of least resistance, helping you to access your best ideas efficiently

1. Mind mapping provides us with an alternative to typical, linear note-taking, and enables us to use all parts of our brain.

2. Mind mapping leverages the power of associative thinking, which is naturally how your brain works.

3. Mind mapping follows your brain’s natural inclination allows for more efficient memorization

4. Mind mapping helps us to generate more creative ideas efficiently

Mind Mapping Theory

The theory behind Radiant Thinking or Mind Mapping is:

• Radiant Thinking reflects you internal [brain] structure and processes. The Mind Map is your external mirror of your own Radiant Thinking and allows you access into this vast thinking powerhouse.

Right Brain – Left Brain

The mind map harnesses the full

range of cortical skills—word,

image, number, logic, rhythm, color

and spatial awareness—in a single,

uniquely powerful technique.

In doing so, it gives you the freedom

to roam the infinite expanse

of your brain. Tony Buzan

Keys to Learning – Association and Emphasis

• Association – Mind maps associate – based on logic of association – Our brains tend to look for pattern and completion (one,

two, three…)

• Emphasis – Mind maps allow you to differentiate branches based on

emphasis • Can’t do this as well in linear notes

• BIG difference between constructing a mind map for your own use, and using a mind map to convey information to others who did not participate in creating it

Mind Mapping Workshop

The Enemy The Solution

Linear Notes vs. Mind Mapping

Mind Maps as Notes

• Note-making vs. note-taking • Standard notes – a complete absence of:

– Visual rhythm – Visual pattern, or any pattern – Color – Imagery (Imagination) – Visualization – Dimension – Spatial awareness – Gestalt (Wholeness) – Association(s)

How to Mind Map

Every time you have a thought,

biochemical/magnetic resistance along the

pathway carrying that thought is reduced, like

trying to clear a path through a forest.

Therefore, and of greater significance,

repetition in itself increases the probability of

repetition.

The more times a 'mental event' happens, the

more likely it is to happen again. Tony Buzan

The Five Essential Characteristics of a Mind Map

1. The main idea, subject or focus is crystallized in a central image

2. The main themes radiate from the central image as 'branches'

3. The branches comprise a key image or key word drawn or printed on its associated line

4. Topics of lesser importance are represented as 'twigs' of the relevant branch

5. The branches form a connected nodal structure

1. Start With a Central Idea or Core Concept

• Typically this is an idea you want to expand on or a problem you want to solve

• Ideally an image, but can be a keyword

• Closer to center = abstract

• In the branches = concrete

2. Radiate Outward

• Basic Ordering Ideas (BOI)

• Great questions to get started on the branches of a mind map: – What knowledge is required?

– If this were a book, what are the chapter headings?

– What are my specific objectives?

– What are the most important seven categories in the area under consideration?

– What are my basic questions? ‘Why?’, ‘What?’, ‘Who?’, ‘How?’, ‘Which?’, ‘When?’

3. Add Keywords and Subtopics

• Use free association and write down all of the ideas that come to mind

• Think in curved lines and images if you can

• No limit to the branches you can add

How to Mind Map

4. Map Outside the Lines There’s a time and a place for 8 1/2 x 11” paper - mind maps aren’t one of them. Give yourself plenty of real estate to work with so that your ideas aren’t restricted by a tiny piece of paper. Try using ledger paper or better yet, an entire whiteboard wall. 5. Remove Your Filter As you brainstorm, write down all of your thoughts. Even if your mind wanders off to what you’re having for dinner tonight, write it down. If you don’t, you’ll keep coming back to that thought until it is properly addressed. Write first, edit later.

How to Mind Map

6. Map the Rainbow Give your mind maps another layer of organization with color. Use at least 3 different colors in your mind map as a way to further classify ideas and subtopics.

7. Use Images Using images and graphics in your mind map is another way to help your brain process and organize the information. Draw or insert images whenever you think of it to enhance the meaning of different keywords or topics.

How to Mind Map

8. Make Connections As topics and subtopics emerge, you’ll start to notice associations between ideas that aren’t necessarily grouped together. It’s important to note these relationships using additional lines and arrows.

Activity: Happiness Mind Map

Your Happiness Map

The Immense Value of Images in Mind Maps

• We must overcome our inhibitions about drawing “bad images”

• The brain has near perfect recall of images – recall of 2560 images with 85 – 95% accuracy (and that’s an “average” person…not photographic memory required)

• Images are more evocative than words

• Mind mapping can bridge the gap between images and words – the full power of a mind map is realized by having a central image vs. a word

Activity: Happiness Mind Map – CONTINUED

Activity: Individual Mind Map

The Map of YOU

Activity: Group Mind Mapping

What Does Current Mean to You?

Mind Map Laws

1. Use Emphasis

2. Use Association

3. Be Clear

4. Develop a Personal Style

Use size to show impact

Lines between topics reinforce associations

Images engage your mind!

The only ‘rule’ to follow is

‘break the rules and do what works

for YOU!’

Drawing Maps: Versatility

Mind Map Examples

Sample Lecture Mind Map

Thought Leadership Marketer Pheedo

Weblog Implementation Map

Software-Based Mind Mapping

MindManager and other software based maps are interactive diagrams that represent ideas, concepts and data, created by one or more people and/or systems, linked around a central theme.

Mind Mapping Software & Tools

Mind Mapping Software

• MindManager (http://www.mindjet.com/) allows users to brainstorm from the desktop or on the web for accessibility anywhere.

• iMindMap (http://www.thinkbuzan.com/us/) offers a visually appealing way to help stimulate creativity and illustrate your ideas. Download the free trial to see for yourself what iMindMap has to offer.

• XMind (http://www.xmind.net/) is an open source brainstorming software program, which offers both personal and business packages.

Web-Based Mind Mapping

• MindMeister (http://www.mindmeister.com) allows users to create, share, and collaborate on mind maps. The free edition allows for up to 3 mind maps

• Bubbl.us (https://bubbl.us) is a free mind mapping application. Create mind maps quickly and easily on the web, or create an account in order to save unfinished mind maps

• Mindomo (http://www.mindomo.com) allows users to share and embed mind maps onto web pages. The free edition allows for up to 3 mind maps

• Mind42 (http://mind42.com) is a free collaborative, browser-based online mind mapping tool

MindMeister

iPad Mind Mapping

Tips, Tricks & Uses for Mind Maps

Apply the 3 A’s of Mind Mapping

• Accept – Set aside preconceived limitations. Follow the laws of

mind mapping to where they take you.

• Apply – Use what you’ve learned from this course and develop

your own mind mapping style. Use them until they become a natural way of organizing your thoughts.

• Adapt – Continue to refine and develop your mind mapping

skills through hundreds of mind maps.

1. Get Focused

2. Brainstorm

3. Grow Your Business

4. SWOT Analysis

5. Weekly Review

6. Organize Research

7. Plan an Event

8. Plan a Project

9. Write a Book

10. Present Your Ideas

11. Create Your Blog

QUESTIONS?

888.989.7771

Thanks You for Attending!

After-Event Slides & Resources

• The slides and resource links are available electronically after the event:

www.marketingsavant.com/mindmapping

Mind Mapping

Current Young Professionals Aug 8, 2012

888.989.7771

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