mindbody: a digital transformation story

Our Digital Transformation StoryAlex McClure

Sr. Product Manager – Platform & APIs

MINDBODY HQ in San Luis Obispo, CA4 hours south of San Francisco

Our genesis had a humble mission:

Improve the Wellness of the World,

by leveraging technology

A story that begins before mobile… before the Cloud… before SaaS…

App Builder

1 Subscriber’s Database at a Time

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all 3rd party logos and brands are trademarks of their respective owners

APIs powering Fitness Mobile Apps

Zenrez: Flexible Fitness

Emma: CRM & Marketing Tools ClassPass: Complete Workout Variety

Perkville: Loyalty & Rewards Programs

A History of Evolving Assets

Online Availability Integrated PaymentsSoftware Customized Experiences

“Our SaaS powers over 55,000 businesses which serve over 31M consumers.”

What is our Greatest Asset?

“Our SaaS powers over 55,000 businesses which serve over 31M consumers.”

The Digital Transformation Moment

The most diverse collection of real time fitness classes, spas, salons and wellness services in the world…

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An Incredible Network Effect

more than 55,000 businesses reach their 31M consumersM

INDB

ODY

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Public APIs: We’re No Longer Capped by our Own Resources

more than 55,000 businesses any developer, any experience

APIs

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The Digital Transformation Moment

more than 55,000 businesses

APIs

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Growth Moments when Externalizing APIs…

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The Developer’s Experience IS the product. Enabling “Hello World” in 5 minutes is important!(developers are people, too)

“Hello, Dev”

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The single most important thing…

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Developers Want Easy Access to…

more than 55,000 businesses over 31M consumers

Without Having to Become Experts in our Core Software…

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The (other) single most important thing…

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Internal Developers != External Developers

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Dialogue Between Internal Developers…

“Hey John, we didn’t have time to implement constraints around the number of records you can call, so, make sure you don’t go above 10.”

“Yep. You had better put that on the backlog… But OK.”

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Along comes Kevin, an External Developer

“I wonder if this endpoint will let me call 1,000,000 records…”

Internally… “!!! W.T.-

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Productized APIs start becoming trendy...

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Digital Assets

Demand for APIs

The World’s Best API Management Gateway

A Business Model that Works

API Ninja T-Shirts

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APIs are Enabling Digital Transformation

Corporate Wellnessemployers offering rewards based upon actual gym attendance

Integrating the World’s Leading Fitness Apps

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An Affiliate API to Book Fitness Classes Anywhere

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What can we now aspire towards?

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“Hello”

Messenger Bot, Siri, Alexa, Assistant

Siri, Alexa, Assistant, Jarvis and Iron Man are registered trademarks of Apple, Amazon, Google & Marvel, respectively.

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Personalized Workouts Based upon your DNA?

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Are you ready for the most exciting piece of innovation…?

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Digital Transformation Drives Innovation

Thank You