mindmap manager adwords lol google
Post on 05-Sep-2015
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Ongoing Management
Whats the goal?
increase profit
reduce cpa
increase conversions
maintain high position
get more clicks
get more impressions
Scriptssources
free adwords scripts .com
optmyzr
google!
how to use (basics)Jes IWQS
SavvyNumber goal = profit
conversions
clicks
impr
lost rankquality
bid
extensions
lost budget
expand
ctr
ad copy!
position
geo
conv rate landing page
oer
cpacpc
d bid
quality
ctr
relevance
lpq
conv rate
breakeven! increase LTV
Tools
The interface
Adwords Editor
Optmyzr
Dashboards
klipfolio
cyfe
dashthis
swydo
scripts!
The CEO Method
checks
expansion
optimisation (80%)
Optimisation
structurecampaigns
winners
discovery
brandpos 1
100% IS
ad groups
keywordschange bids
remove
adsrewrite losers
extensionscan more be added?
are rewrites needed?
search queries
review SQ
new keywords
new negs
biddingbid modifiers
time
device
geo
audience
budgets
campaign priority
maximum limits (or min!)
lost IS%
shoppingoptimise feed
titles
descriptions
images
bids
Checks
whats changed & why?
eyeball the charts all major metrics
conversions
new conversions
broken code
analytics lag
campaigns settings
product feed
shared library & bulk
bid strategies
auto rules
scripts
analytics
goal setup macro & micro
ecommerce stats?
display features
Expansion
big, extra things to get more
expand keyword list
new networks
search partners
display
managed
contextual
behavioural
shopping
youtube
facebookremarketing
new geo locations
new devices?turn mobile on!
more impressions
negatives
destination url
add more keywords
targeting
increase schedule
more campaigns
more locations
more networks
di settings
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