mini case study - hsbc

THINK GLOBALACT LOCAL

• 85 Countries• 9500 Branches• 100M Customers

85 Countries9500 Branches

100M CustomersWith full customer

satisfaction

Possible?

YES!

Because We approach each country

uniquely, blending with

local knowledge.

- CEO, HSBC

HSBC focused on geographical behavioural and psychological segmentation segment via niche marketing and individual marketing

OUR ADVERTISING STRATEGY

Different Values...

The more you look at the world, The more you realise that what one person values may be different from the next.

Different values...

The more you look at the world, the more you realise that really matters to people.

SPONSORING EVENTZ...

Introducing Personal Economy

The things in life that truly matter. Your family, your home, your passions and your career. Everyone has one. Yours is as unique to you as your fingerprint, and is constantly changing. Each new and exciting stage of life forces us to look deep at our own personal economies.

INTRODUCTIONSEGMENTATIONNETWORKADVERTISING CAMPAIGN

DISCLAIMER...

By- Akshay Mangal

NIT, SuratB. Tech. 2013-17

Co-Founder & CMO

PICTURE POORI

HUI MERE DOST