minimally awesome products - lean entrepreneurship carnegie mellon
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Minimally Awesome Product
!Sean Ammirati
Partner, Birchmere Ventures Adjunct Professor, Carnegie Mellon University
#CMULean
Source: The Entrepreneur's Guide to Customer Development
REMINDER ...
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Source: HBR - Hypothesis-Driven Entrepreneurship: The Lean Startup
REMINDER 2 of 2 ...
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“that version of a new product which allows a team to collect the maximum
amount of validated learning about customers with the least effort”
-- Eric Reis
Minimum Viable Awesome Product
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At some point, you need to build
something because ...
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What people tell you they’ll do isn’t as
predictive as what they actually do!
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2 Great Techniques
1.Landing Page Test 2.Wizard of Oz Test
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1. High Performing Landing Pages are:
• User-Centric
• Clear & Concise
• Conversion Focused
• Shareable
• Measured
• Consistent
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A / B Testing
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2. Wizard of Oz Test
Submi
1
2Email to
you / your team
3“automated”
response
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Questions?
#CMULean
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