minimally awesome products - lean entrepreneurship carnegie mellon
DESCRIPTION
One of the concepts talked about a lot when discussing Lean Startups is that of an MVP or Minimally Viable Product. After having too many entrepreneurs present to me Minimally Crappy Products, I've renamed these Minimally Awesome Products. However, the core concept remains the same. Building the least amount of product possible (in an awesome way) that delivers the maximum amount of validated learning.TRANSCRIPT
Minimally Awesome Product
!Sean Ammirati
Partner, Birchmere Ventures Adjunct Professor, Carnegie Mellon University
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Source: The Entrepreneur's Guide to Customer Development
REMINDER ...
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Source: HBR - Hypothesis-Driven Entrepreneurship: The Lean Startup
REMINDER 2 of 2 ...
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“that version of a new product which allows a team to collect the maximum
amount of validated learning about customers with the least effort”
-- Eric Reis
Minimum Viable Awesome Product
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At some point, you need to build
something because ...
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What people tell you they’ll do isn’t as
predictive as what they actually do!
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2 Great Techniques
1.Landing Page Test 2.Wizard of Oz Test
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1. High Performing Landing Pages are:
• User-Centric
• Clear & Concise
• Conversion Focused
• Shareable
• Measured
• Consistent
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A / B Testing
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2. Wizard of Oz Test
Submi
1
2Email to
you / your team
3“automated”
response
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Questions?
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