Minimally Awesome Product

!Sean Ammirati

Partner, Birchmere Ventures Adjunct Professor, Carnegie Mellon University

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Source: The Entrepreneur's Guide to Customer Development

REMINDER ...

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Source: HBR - Hypothesis-Driven Entrepreneurship: The Lean Startup

REMINDER 2 of 2 ...

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“that version of a new product which allows a team to collect the maximum

amount of validated learning about customers with the least effort”

-- Eric Reis

Minimum Viable Awesome Product

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At some point, you need to build

something because ...

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What people tell you they’ll do isn’t as

predictive as what they actually do!

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2 Great Techniques

1.Landing Page Test 2.Wizard of Oz Test

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1. High Performing Landing Pages are:

• User-Centric

• Clear & Concise

• Conversion Focused

• Shareable

• Measured

• Consistent

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A / B Testing

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2. Wizard of Oz Test

Submi

1

2Email to

you / your team

3“automated”

response

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Questions?

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