mission statement

Mental Health Is For

Everyone.

Our mission is to promote mental health.

• We believe that Mental Health Is For Everyone.

• Mental health is not just for the severely ill -- the people who cannot function in society. We all need help, mentally, as well as spiritually and physically.

Mental Health Is For Everyone.

• After all, we are supposed to see the dentist twice a year and to get an annual physical exam.

• What about your mental health?

Mental Health is not an “either-or thing” in which you are

“crazy” or you are not.

Mental health is not like being pregnant in which you either are or you are not.

Unlike mental health,there is no “in between” when you are pregnant.

Mental Health is a Continuum

• Global Assessment of Functioning (GAF) - Subjective rating scale used by mental health professionals

• GAF - Evaluates social, occupational, and psychological functioning of adults and children.

• A Continuum from 100 to 1– From practically no problems …– to normal problems …– to serious problems that require

institutionalization.

… furthermore ….

Just like untreated cancer, tooth

decay or any physical problem,

mental health may get worse

when left untreated.

We all need an occasional “tune up”.

• All of us need to maintain and improve our mental health.

• Many of us are not.

We all are a little crazy.

Goals for

Our Mission

Our Mission

… to reach out to the public through advertising and marketing that

promotes

“Mental Health is for Everyone”

Mission Statement:

To accept that advertising outreach is not only necessary, but is a moral

obligation of mental professionals to reach to people who they could help.

Our mission is to use advertising to change incorrect attitudes

such as:• Receiving psychological help indicates weakness

and should be rejected as taboo• Only the wealthy can afford these services • Mental illness is strange and mysterious, thus

beyond the common man’s understanding• Psychotherapy takes time and can drag on for years • Mental health treatment only makes one feel better

superficially but does not truly resolve the problem and make it go away

Imagine

Imagine how many problems will be

prevented if we increase awareness

and dispel myths about mental health.

Mission Statement:

To deliver self regulation training to as many people as possible as effectively as possible, as quickly as possible and

as inexpensively as possible.

Mission Statement:

Our mission is to create tools that guide people to take control of their physical,

mental and spiritual health

Our mission is to develop a model for community mental health service

delivery that consists of an interactive community website, coaching

programs and tools for skills training.

Mission Statement:

Our mission is to create a follow-up system

that motivates people to follow through with

using tools that encourage self regulation.

Our mission is to establish

telephone coaching programs.

Our mission is to deliver mental health services that are independent of

managed care

Our mission is to collaborate with private sponsors of cause-related advertising

that promotes Mental Health Is For Everyone.

Our mission is to create win-win opportunities between businesses

Our mission is to inspire contribution from an interdisciplinary team from the media,

marketers, mental health representatives, churches, providers on the “front lines”,

experts, celebrities and community leaders

Our mission is to develop a model that influences policy and is imitated by other

providers

Our mission is to put together an interdisciplinary team of like-minded leaders who submit interviews and position papers

to a virtual summit