mission critical.writing your mission statement

Consulting & Creative Services

Jeffrey J. LaValleyPrincipal & Creative Director

Mission Critical:Effective Mission Statements

(C) 2015 Flourish Consulting & Creative Services; Jeffrey J. LaValley, Principal & Creative Director

About the PresenterEducationMaster of Education, Curriculum and Instruction, Keene State CollegeCertificate, Fund Raising, University of Massachusetts AmherstCertificate, Personnel Management, Valencia Community CollegeBachelor of Arts, Journalism/Public Affairs, Keene State College

Portfolio of ExperienceCommunity Outreach Manager, Greater Springfield Habitat for HumanityExecutive Director, Shaker Farms Country ClubAssociate Director of Donor Relations, Shriners Hospitals for Children SpringfieldCommunity Development Coordinator, Noble HospitalDirector of Alumni and Parent Relations, Keene State CollegeMajor Gifts Officer, National Gay and Lesbian Task ForceAssociate Director of Development, USC Gould School of LawAssistant Director of Annual Giving, Pomona CollegeDirector of Alumni Relations and Annual Fund, Dean CollegePublicity Assistant, Keene State College

Changing the “world”“Never doubt a small group of thoughtful people could change the world. Indeed, it's the only thing that ever has.”

~ Margaret Mead



Lifecycle of a Non Profit


The Pitchfork Crowd

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwj_uNCxmIzLAhWCMz4KHYdMBukQjRwIBw&url=http://isaacbotkin.com/2015/11/the-angry-mob-on-the-internet/&bvm=bv.114733917,d.cWw&psig=AFQjCNGbjXpTNq1qPxig8zrpsGku4lYaww&ust=1456258625243217


What is a Mission Statement

▪ Why your organization exists...

▪ Core purpose of your organization...

▪ What unmet need is met in the community…

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjOyPPC-ejKAhVKWT4KHYkZC7oQjRwIBw&url=http://www.wc2006-seoul.org/why-is-mortgage-life-insurance-important-to-have/&psig=AFQjCNEVXNs0ThZAAFMgC3FqyRsDA3_zMg&ust=1455047770063648


Mission Statement: Characteristics

▪ Short...

▪ Memorable...

▪ Inspiring…

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjpoeq3--jKAhWJaD4KHY6CALwQjRwIBw&url=http://www.collectionstrust.org.uk/item/1269-the-culture-paradox-presentation-at-orgcon-2012&psig=AFQjCNErF5A798v8sowp35zK8uENjh45LQ&ust=1455048275343543


A Mission Statement Should Be…

▪ Market focused ▫ Who we serve ▫ What value is provided ▫ Why people do business with us

▪ What you want to be remembered for

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwic2ObD_ujKAhUKPD4KHdL9ALsQjRwIBw&url=http://retromedianyc.com/blog&psig=AFQjCNE1uKgaTPcQoLYZedNzea2QYGRSuQ&ust=1455049114274841

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjelsKY_ejKAhWC4D4KHUgoBbwQjRwIBw&url=http://www.virtue-marketing.com/finding-and-reaching-your-target-audience/&psig=AFQjCNEGjS6g-fXdBlQRpAJuu3hQyFgm5A&ust=1455048727753469


A Mission Statement Should NOT Be…

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwijg7exgenKAhWIcz4KHai5A7wQjRwIBw&url=https://www.asme.org/shop/books/book-proposals&bvm=bv.113370389,d.dmo&psig=AFQjCNE7-w28B3lmVyS-qMt0Q25Yw9KBMg&ust=1455049887270927

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjdgKjQgenKAhWIWT4KHVT6ArsQjRwIBw&url=http://www.kennyonline.net/profiles/blogs/say-what-blog-report-227&bvm=bv.113370389,d.dmo&psig=AFQjCNE1pap2wOLGzmrVNKV6kqbPuc1Ofw&ust=1455049943226245

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwid7-75genKAhVDdT4KHTRqCL4QjRwIBw&url=http://www.warrenphotographic.co.uk/15706-cute-fluffy-silver-tortoiseshell-kitten&bvm=bv.113370389,d.dmo&psig=AFQjCNHXpRpY6_FAqRm4S9gFMt8cmJ6TBA&ust=1455050019145691


Whose Mission Is It?

… to organize the world’s information and make it

universally accessible and useful.

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwitjY68h-nKAhVLcz4KHU_EC7sQjRwIBw&url=http://gizmodo.com/serifs-had-it-coming-1728015048&bvm=bv.113370389,d.dmo&psig=AFQjCNEiWIhoKE_hlDLE1nbFHodQVKf0ww&ust=1455051524595372



… to be our customers' favorite place and way to eat.

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjQl-bHhOnKAhXMdT4KHcQzCrwQjRwIBw&url=http://logos.wikia.com/wiki/McDonald's&bvm=bv.113370389,d.dmo&psig=AFQjCNH6NvfylTqQ88khFLzB6Y4RtaTYJg&ust=1455050740249902



Seeking to put God’s love into action,… bringing people together to build homes, communities and hope.

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwj9-oO_g-nKAhUBHj4KHWboAL0QjRwIBw&url=http://www.habitat.org/newsroom/medialogos&psig=AFQjCNGRVj3AvgT-wsImMBL1Q5E2rkFuRg&ust=1455050457607032


Whose Mission Is It?… to provide the community with quality programs and services that build healthy

spirit, mind, and body for all.

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiumILuh-nKAhVCOz4KHXdpBL4QjRwIBw&url=http://www.masslive.com/living/index.ssf/2013/10/greater_westfield_ymca_to_host_cycle-a-thon_fundraiser.html&bvm=bv.113370389,d.dmo&psig=AFQjCNG0x9KJ-bXmhFi52j6ekWuJ-mDnKg&ust=1455051629275863


Whose Mission Is It?… dedicated to equipping

students with the knowledge, skills, and experiences they

need to succeed.


Two Questions To Consider

Does it fit on a business card?

Does it fit on a t-shirt…and, would you wear it?


Where To Begin?


Questions?

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjM-szajunKAhXDNz4KHYfQCLwQjRwIBw&url=http://www.taroticallyspeaking.com/readings/framing-tarot-card-reading-questions/&bvm=bv.113370389,d.cWw&psig=AFQjCNH07dpmup6hjehr_uGmmIslj_9cHA&ust=1455053459480461


Making It Stick

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiexsGojunKAhWDNj4KHd2wA7sQjRwIBw&url=http://osceolarealtors.org/sticky-notes/&psig=AFQjCNFSLJILoeBbTRFol3xy-fXMpBVr-Q&ust=1455053360759571

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiexsGojunKAhWDNj4KHd2wA7sQjRwIBw&url=http://osceolarealtors.org/sticky-notes/&psig=AFQjCNFSLJILoeBbTRFol3xy-fXMpBVr-Q&ust=1455053360759571

Consulting & Creative ServicesJeffrey J. LaValley

Principal & Creative [email protected]

951.295.3090

Thank You!

mailto:[email protected]

mission critical.writing your mission statement

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