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GREAT PLACES TO EAT ON A BUDGET
Created by Tameka Thomas July 27, 2011
Great Places to Eat on a Budget
www.eat-on-a-budget.blogspot.com
AGENDA Perspective Overview Business Review Recommendations Rationale
PERSPECTIVE The internet is
growing. Consumers are
changing: people want information instantly.
Marketers can upload information faster.
The Internet costs less than traditional media.
OVERVIEWBLOG TOPIC This quirky food blog is a designed
to attract individuals who have a passion for food. This is a chock full of dining exploits of restaurants I’ve eaten at. There are interesting adventures and restaurant reviews along with a list of links to other food and entertainment blogs.
BLOG PERSONA “The Foodie”
Foodies are amateurs who simply love food for consumption, preparation, and news. Also, foodies want to learn everything about food, both the best and the ordinary, and personalities surrounding food.
OVERVIEWBLOG TITLES India’s Taste- Indian cuisine. Korea House- Korean
cuisine Ginger- Vietnamese cuisine Wasabi- Japanese cuisine Salad King- Thai cuisine Vietnamese cuisine Aji Sai- Japanese Buffet Quesada Mexican Grill Aroma- Indian cuisine Symposium- European
cuisine
These topics were chosen to cater to my Target Market.
The reviews were all done on ethnic restaurants.
OVERVIEWFacebook helps to generate traffic to your blog.Twitter also helps to generate a buzz about your blog
Twitter is also easy to upload links to create buzz for your blogYouTube helps for entertainment for your blog
OVERVIEW GOOGLE ANALYTICS The metrics results were 6 page
visits, 38 pageviews, average time of18 minutes spent on the blog site
ICEROCKET On Icerocket, the blog ranked
#481, total 60 hits and 57 visits
OVERVIEWBLOG GRADER The performance on
blog grader was a blog grade of 90 and ranked 68,520 out of 800,000.
TWITTER GRADER 23 followers, 52
following, 13 updates, and ranked 5,956,308 out of 10 million tweeters.
BUSINESS REVIEW KEY LEARNINGSBLOG Blogs with more visual
displays perform better.FACEBOOK The more people like your
page, the more awareness it draws to your site.
TWITTER Blogs that send tweets tend to
get more traffic to their sites.YOUTUBE Blogs that contain YouTube
videos makes it more appealing for viewership
INDICATED ACTIONSBLOG Add more pictures or
gadgets to make it more appealing.
FACEBOOK The like button is useful to
generate feed to the blog.TWITTER Useful for generating buzz
or awareness for the blogYOUTUBE Adds an entertainment
element to the blog.
RECOMMENDATIONS BLOG Add more gadgets SEO Make keywords relatable
to blog PPC Improve my performance
by researching Google Ad words
DISPLAY ADS More appealing graphics
that is not copyright infringement
RECOMMENDATIONS
SOCIAL MEDIA Tweet more about the blog For Facebook, upload every post link
for the blog PR Launch a release on July 20, 2011
through Pitch Engine. The topic is Hot Summer 2011 EMAIL MARKETING The topic is Hot Spot Summer 2011
which is relevant to my blog MOBILE MARKETING Send text messages with a link to
my blog Another effective Mobile marketing
tool is an app for my blog to be downloaded by users.
RATIONALE A website is not necessary because the
blog has its own URL. The more visual and interactive your
blog is, the better the performance. Affiliate Marketing is not needed at this
time because it is costly to have. All the marketing tools explored,
definitely lends to improving your blog.
THANK YOU
GREAT PLACES TO EAT ON A BUDGET
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