"mobile and its impact on human behaviour" by syed abdul karim

Mobile and it’s Impact on Human Behavior

October 31, 2013

Fancy a trip to the moon?

Mobile is Powerful!

Mwaka contributes 48% to the GDP of

Kenya just by using his phone

Mobile is for Everyone!

Mobile Phones > Human Population

Mobile is Everywhere!

But it doesn’t stop here…

Potter

Mobile is key to “Internet of Things”

Observations on Mobile Behaviour

Instaniety

Instaniety = Spontaneous Living

Key Driver

Instant Gratification

Loss Aversion

Indigivuality

Indigivuality = Self-Expression

Key Driver

• Self-Identity

• Recognition

• Fame

“Someone had the same ringtone as me today. I feel like my identity has been robbed!”

“Instagram is down! It’s useless!”

Girl in China on cancelling her order at Starbucks!

Drivers of Social Currency

Techpowered

Techpowered = To be in control!

Key Driver

Empowerment

Independence

Remote Control your Life

To sum up…Instaniety - Time-driven, Location-based

Indigivuality - Social Currency, Gamification

Techpowered - Tools that enable control