mobile entertainment africa 2011 keynote by mark kaigwa

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At the One & Only Resort in Cape Town, South Africa at All Amber's Mobile Enterainment Africa Conference in August 2011, I gave this keynote on the Mobile Entertainment market and some trends and case studies from East Africa.The main point: music discovery is still a big gap and micropayments/nanopayments are an underrated key to a successful mobile value added services product.For more and where to comment, have a look at the blog post here on Mark: My Wordshttp://www.mark.co.ke/2011/11/an-east-african-mobile-entertainment-overview-music-discovery-nano-economics-and-mobile-money/

TRANSCRIPT

14 Million

42% M.P.

TANZANIA

21 Million

47% M.P.

KENYA

• Subscribers – 25 Million• Mobile penetration – 63%26 Million

63% M.P.

“Kenya is an economic powerhouse in East Africa and its mobile telephone market is ranked as one of the most competitive

in Africa.”Eeva Nuutinen, FinPro Project Manager

@mkaigwa

hello@mark.co.ke

www.afrinnovator.com

Shukrani | Thank You | Asante

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