mobile entertainment africa 2011 keynote by mark kaigwa
DESCRIPTION
At the One & Only Resort in Cape Town, South Africa at All Amber's Mobile Enterainment Africa Conference in August 2011, I gave this keynote on the Mobile Entertainment market and some trends and case studies from East Africa.The main point: music discovery is still a big gap and micropayments/nanopayments are an underrated key to a successful mobile value added services product.For more and where to comment, have a look at the blog post here on Mark: My Wordshttp://www.mark.co.ke/2011/11/an-east-african-mobile-entertainment-overview-music-discovery-nano-economics-and-mobile-money/TRANSCRIPT
14 Million
42% M.P.
TANZANIA
21 Million
47% M.P.
KENYA
• Subscribers – 25 Million• Mobile penetration – 63%26 Million
63% M.P.
“Kenya is an economic powerhouse in East Africa and its mobile telephone market is ranked as one of the most competitive
in Africa.”Eeva Nuutinen, FinPro Project Manager
