mobile marketing the consumer perspective
Post on 20-Jan-2015
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WHO AM I?
I AM A TECHNOLOGIST I AM A CONSUMER
I AM MOBILE
I HAVE 3 MOBILE PHONES
ABOUT ME
I AM........30+
LIVING IN SYDNEY, AUSTRALIA AND FEMALE
My Mobile habits
MOBILE INTERNETI USE THE MOBILE INTERNETA COUPLE OF TIMES A DAY;- ON FERRIES- WHILST WALKING- IN TAXIS.
I REGULARLY LOOK AT - CLOTHES- CINEMA TIMES- GOOGLE SEARCH - BANKING- YELLOW PAGES
MOBILE ADVERTISING
• I HAVE CLICKED THROUGH BANNER ADS BUTGENERALLY FIND THE CONTENT UNENGAGING
• VOUCHERS AND DISCOUNTS RELEVANT TO MEARE EXTREMELY ENGAGING!
I LOVE APPLICATIONSHERE ARE MY FAVOURITES
The battery life on my phone limits my ability to function
I AM A SECRET AGENT WORKING FOR THE TAXI POLICE USING GOOGLE MAPS TO IDENTIFY SUSPECTS
(I TURN MAPS ON WHEN I GET IN TAXIS TO MAKE SURE THEY ARE TAKING ME THE QUICKEST WAY)
I PLAY GAMES ON MY PHONELATE AT NIGHT
I LIKE QR CODES
I ALWAYS DOWNLOAD BLUETOOTH MESSAGES
MESSAGING • I SMS CONSTANTLY • BONGO (SMS ANY QUESTION) SOLVES ALL
MY MARITAL DISPUTES• I USE MMS• I HAVE NEVER USED MY PHONE CAMERA TO
CHECK MY MAKE UP.....HONEST!
MY PHONE AIDS MY ENTRY TO MY HOME WHENI ‘M DRUNK!
(Try shining the light on the key hole)
MY PSYCOLOGIST HAS IDENTIFIED I HAVE AN OCD(Obsessive Compulsive Disorder)
..........CALLED
EMAIL CHECKING ON MY MOBILE
I DONT.....
• I DONT LISTEN TO MUSIC ON MY IPHONE • I RARELY READ THE NEWS • I DONT READ BOOKS• I RARELY ENTER COMPETITIONS
SOCIAL MEDIA ON MY MOBILE
- FACEBOOK IS SOOOOO LAST SEASON- TWITTER IS GROWING ON ME AND MAY BE
ADDED TO MY LIST OF OCD’S - YOU TUBE IS HOT
TOUCHING
I TOUCH MY PHONE APPROXIMATELY 100 TIMES PER DAY
Oh... And I use my phone to talk
a hell of a lot
AND JUST FOR THE RECORD
I’M NOT A FREAK!
SO THE QUESTION IS?
DO YOU THINK THERE IS AN OPPORTUNITY TO MARKET TO ME ON MY MOBILE?
Communicator Interactive
• UNDERSTANDS YOUR MOBILE CONSUMER • DEVELOPS STRATEGIES TO TARGET YOUR
MOBILE CONSUMER • BUILDS & IMPLEMENTS MOBILE
TECHNOLOGY THAT ASSIST YOU IN REACHING YOUR MARKETING OBJECTIVES
THX
WEB: www.communicator.com.auEMAIL: info@communicator.com.auTXT: +61 428 888836CALL: 00 612 9368 6868TWITTER: KAJAI
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