mobile now_ jeff jenkins_jjenkins mobile v1
Post on 15-Jul-2015
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@jeffmjenkinsresident disruptor, Taco Bell
4A’s Transformation
March 24, 2105
#IWWIWWIWI or “Why Mobile Matters”
Why Mobile?
*http://www.adweek.com/socialtimes/smartphones/480485
The Cusp of Commerce
FreedomFirst Job
Abolish Old School thinking
What is This?
Top 20 Ad by Fast Company
• No radio buttons or switches
• Every screen is shareable
Be Bold. Live Mas.
UnexpectedNew Platforms
What would you do if you had no budget?
• Design for the right audience.
• Work differently. Think like a hacker
• “Simplicity is the Ultimate Sophistication”-LDV
• Create something share-worthy.
• Your competition is not the competition . Be disruptive.
• It’s a marathon and a sprint.
#ThanksSource: Tune, Not verified by App stores or TB Sales Data
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