mobile payment solution - alcatel-lucent - cartes 2009 - paris - november 2009
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Mobile Wallet 2.0 &
Accor Services case study
touchatag, an Alcatel-Lucent Venture
Toon Coppens
Cartes 2009
November 2009
2 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
R&D Budget: €2.5 billion
Active Patents Held: More than 26,000
Nobel Prizes Won: 8
Worldwide Presence: More than 130 countries
Annual Revenues: €16.98 billion (2008)
Employees: More than 77,000
Touchatag, an Alcatel-Lucent Venture
Launch: October 2008
Membership: NFC forum (INTL), SMSC (France)
Location: Antwerp (Belgium), Murray Hill (US)
Partners: Clear2Pay, ProximityBBDO, Belgacom (Belgian market)
3 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
Alcatel-Lucent & Mobile Payment+
Expertise on payment, identity management and mobile application management
210+ Convergent Payment Customers serving for 450 M+ Subscribers
200+ Subscriber Data Management Customers serving for 775 M+
Subscribers
20+ Multimedia Content Manager Customers serving for 300 M+ Subscribers
Leading innovation on new media, advertising and location based services
Leading professional services organization
>24k service professionals
Advertising Selection Server: Campaign- and profile-driven multi-screen Ad Selection —maximizes
ad inventory value
Advertising Selection Server: Campaign- and profile-driven multi-screen Ad Selection —maximizes
ad inventory value
Geographic Messaging Service
Platform
Geographic Messaging Service
Platform
4 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
Contactless
payment
Loyalty services
RFID enabled communication Time
registration
Rental services
Collection management
Smart objects
•before
RFID applications & services
BUT• Expensive• Closed• Vertical • Specialized• Complex
For enterprises & operators:Contactless wallet 2.0
For web developers:Democratizing the RFID marketplace (API) For
consumers:DIY Internet of Things
5 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
Mobile payment+
Integrated wallet payment & vouchers
Retail payments
Ticketing
Vouchering
P2P/Remittance
By 2015, 1.4 billion people will be using
mobile wallets-Edgar&Dunn
By 2015, 1.4 billion people will be using
mobile wallets-Edgar&Dunn
Service Providers Opportunity
• Transaction revenue
• Churn reduction via wallet bundle
• SIM rental fee
• PoS/vending machine network connections
From ‘pipe’ to ‘wallet’ provider
References:References:
Global Partnership:Global Partnership:
Accor-Services
7 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 20097 | touchatag ™ | March 2009 7 | touchatag ™ | March 2009
Accor Services e-ticket restaurant pilot
Accor-Service: Leading provider of employee incentives
Lunch meal vouchers – Gift voucher – Eco vouchers
# 30 Million beneficiaries (employees) under portfolio in 40 countries
# 1 Mio affiliates (PoS) under portfolio in 40 countries
8 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
E-Ticket restaurantOne electronic card –> multiple applications
•Paper vouchers E-card
%
paymentinformation
communication
advertising
couponing and loyalty
9 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
Pilot scope
•3 Belgian cities
•400 users
•3 auxiliary services
•14 Merchants
10 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
3 auxiliary services
1. Interactive Billboard
2. Electronic Coupon
3. Prepaid & Postpaid Paper Vending Machine
11 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
12 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
13 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
Partnership Announcement:touchatag, an Alcatel-Lucent venture, and
Clear2Pay partner on technology for mobile
payment framework
15 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
Press release: Alcatel-Lucent partners with Clear2Pay for mobile payment framework
Gateway
BankingBanking
Post Pay Systems
Voucher BO
APIsAPIs
Application Correlation Server Stored Value Accounts Server
Profile server
SubscribersSubscribers
Points of salePoints of sale Telco – Non BankingTelco – Non Banking
PingPing SVAPingPing SVA
Interactive BillboardInteractive Billboard
Future scenarios
17 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
Future scenarios
Mobile Payment+
SolutionsSolutions
A.E. (APIs)A.E. (APIs)Eco
syst
em
Eco
syst
em
Proximity payment – P2P/Remittance –Ticketing –
Loyalty – Vouchering - Coupon
Proximity payment – P2P/Remittance –Ticketing –
Loyalty – Vouchering - Coupon
Mobile Advertising
SolutionsSolutions
A.E. (APIs)A.E. (APIs)
Eco
syst
em
Eco
syst
em
ALU
Advert
isin
g
mee
ts S
ales
Advert
isin
g
mee
ts S
ales + Internet of
Things + Mobile as Scanner
+ Internet of Things + Mobile as Scanner
Shopping of the future
Wallet + Screen +
Location + Content +
Communication
Wallet + Screen +
Location + Content +
Communication
18 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
1. Advertising meets sales
= Bridge between CRM, advertising, direct marketing and sales
AdvertisingAdvertising
Direct & PoS
Marketing
Direct & PoS
Marketing
SalesSales
CRM & AnalyticsCRM & Analytics
1. Receive Mobile Ad
SMS
1. Receive Mobile Ad
SMS
2. Personalized coupon in m-
wallet
2. Personalized coupon in m-
wallet
3. Redeem coupon at PoS
3. Redeem coupon at PoS
4. Consult balance
4. Consult balance
19 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
2. Wallet 2.0
Tag (identity), Screen &
wallet
Personal context
(location)
+ +
Social relevance
(communication, Internet)=
20 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
MOBILE WALLET 2.0 ?
PAY BY PHONE AND SHARE YOUR SHOPPING DAY
21 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
MOBILE WALLET 2.0 ?
PAY BY PHONE AND CONTROL YOUR ECO FOOT PRINT
22 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
MOBILE WALLET 2.0 ?
TOUCH WITH PHONE TO RENT
23 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
MOBILE WALLET 2.0 ?
SCAN WITH MOBILE CAMERA AND SEE YOUR DISCOUNTS
24 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
3. Shopping of the future
++ ++
=
+ recommendations + shopping list…+ recommendations + shopping list…
Interact with the products: Internet of
Things
Interact with the products: Internet of
Things
25 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
SHOPPING OF THE FUTURE ?
YOUR PERSONAL SHOPPING ASSISTANT AND SCANNER
Thank You!
toon@touchatag.com
@touchatag
http://business.touchatag.com
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