mobile technology trends

Planning on Mobile Strategy

29-30 May 2013

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Agenda: Day 1

9.15 - 10.30: Mobile Technology Trends Assoc. Prof. Dr.Thanachart Numnonda Executive Director, IMC InstituteFormer Director, Software Park Thailand

10.45 – 12.15: Mobile Social Marketing Ms.Oranuch LerdsuwankijCo-Founder, thumbsup.in.th

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13.15 – 14.30: BYOD Strategy Mr.Chaiyakorn ApiwathanokulCEO, S-Generation

14.45 – 15.45: Strategy on Mobile Applications for your organization Dr.Boonyanit Mathayomchan Lecturer, Mahidol University

15.45 – 17.00: Case Studies on Latest Mobile Technology Usage Ukrit Visitkitjakarn (Managing Director, Apptividia)Apichai Ruangsiripiyakul (MD, Think Technology), Chalermpol Srisuwan (General Manager, CRM-C)

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Agenda: Day 2

9.00 – 9.45: Mobile Commerce Mr.Pawoot PongvitayapanuCEO, Tarad.ComPresident, E-Commerce Association

10.00 – 10.45: Mobile Device Battle Mr.Pathom IndarodomManaging Dircector, ARIP

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11.00 – 11.45: Mobile Security Mr.Nipon NachinIT Security Specialist, ACIS Professional Center

11.45 – 12.30: Mobile Payment Mr.Nopphorn Danchainam Managing Director, Digio (Thailand))

13.30 – 16.30 Workshop on how to develop and evaluate a mobile strategy for your organization

Mr.Ville KulmalaDirector, Mobile SparkChairman, Mobile Monday Thailand

Mobile Technology Trends

Assoc. Prof. Dr. Thanachart NumnondaExecutive Director

IMC Institute29 May 2013

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Technology Trends

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Gartner Top 10 Strategic Technology Trends

Media tablets and beyond

Mobile-centric applications and interfaces

Social &contextual user experience

Application stores and marketplace

The Internet of everything

Next-generation analytics

Big data

In-memory computing

Extreme low-energy servers

Cloud computing

Mobile Device Battles

Mobile Applications and HTML5

Personal Cloud

Enterprise App Stores

The Internet of Things

Hybrid IT and Cloud Computing

Strategic Big Data

Actionable Analytics

In Memory Computing

Integrated Ecosystems

2012 2013

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Mobile ComputingCloud Computing

Social Technologies Information

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Cloud Computing Smartphone 3G/4G Wireless Broadband

Eye-Tracking Augmented Reality Social Networking

3D Printing Autonomous Car

Current Technologies That Will Shape Our Future

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Radical Transformation

13Source :London Futurists; mz@envisioningtech.com

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The power of your hand in 10 years

Look like this todaySource: Winning in a Digital World; Mark Mueller-Eberstein

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Global smartphones annual sales will grow about 46 percent to 687.9 million units this year

and will touch 1.05 billion units in 2014

[Credit Suisse; Apr 2012]

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Smartphone shipment in 2013 is estimated at

7.3 million units [IDC]

Thailand Smartphone/Tablet Shipment 2013

In 2013; 1.5 million desktops, 2.5 million notebooks and 3.5 million

Tablets expected to be shipped[IDC]

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2013Mobile will become the most common

way of accessing the Internet

Source :Trending the future: Mobile Trends 2011

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Welcome toThe Post-PC Era

20Source :London Futurists; mz@envisioningtech.com

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Emerging Mobile Technology

QR Code NFC Tectiles

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Devices Battle

24Source :London Futurists; mz@envisioningtech.com

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Worldwide Devices Shipment

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Sales of Smartphones

Source Gartner: April 2011

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Sales of Tablets

Source Gartner: September 2011

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Smartphone Marketshare Q1: 2013

Source Strategy Analytics

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Tablet Marketshare Q1: 2013

Source IDC

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Mobile Operators

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Total Global Subscriptions toexceed 7 billion in early 2013

(China exceeds 1 bn, India 950 mn)

Source: http://www.chetansharma.com/

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Total global mobile revenues to hit$1.5 trillion in 2012 (over 2% of global GDP)

Total global mobile data revenuewent past $300 billion in 2011

Source: http://www.chetansharma.com/

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Mobile Apps

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Mobile App Eco-System

Hardware Apps Application Store

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Mobile operator app ecosystem

Developer Community Programs

Operator run app storePromotes local apps, Allows in-app charging

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Application Stores

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Mobile Apps Industry Is HugeIt is currently estimated at $7 billion,

with expected increase to almost $17.5 billion in 2012

[GetJar]

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“Q1 2013, four leading stores hit 13.4 billion downloads, with revenue of $2.2 billion”

Canalys, April 2013

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More than 25 Billion apps downloaded

from the Apple app store

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Apple App sales

Revenues of $5.71B since 2008.

Paid over $4B to developers.

Apple keeps 30% revenue share, Developers keep 70%

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More than 13 Billion apps downloads from Android Market

(450,000 apps, 1 Billion downloads a month)

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Mobile Apps in Thailand

Local Mobile Apps 530 Apps in 2010

Expected local mobile apps in 2011 => 1,300 Apps

Revenue 495 Million Baht

Source: Kasikorn Research Center 2011

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Public App Stores : Issue

Lack of business focus

Lack of volume purchasing

Security issues

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Enterprise App Store

Source The Enterprise Appstore: Appear

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Why Enterprise App Store?

Distribution and Deployment Support

Policy Enforcement

App Improvement and Tool Set Development

Branding and User Satisfaction

License Management

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“By 2014, 60% of IT organization will deployprivate app stores”

Gartner

52Source What's your Enterprise Appstore: Partnerpedia

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BYOD

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Trends in End User Devices

Source JSC: January 2012

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Trends in End User Devices

Source JSC

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Bring Your Own Devices (BYOD)

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Sign of the Times

1995: Employee Car

2005: Employee Cell Phone

2015: Employee Computer / Devices

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Mobile in Enterprise

Gartner forecasts that in 2016, half of all non-PC devices will be purchased by employees. By the end of the decade, half of all devices in business will be purchased by employees.

By 2016, 60% of large enterprises will implement limited access network zones to limit the connectivity of personally owned mobile devices.

Gartner predicts that through 2017, 90% of enterprises will have two or more mobile operating systems to support.

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BYOD

PRO

User flexibility

Less devices for users

More advanced devices on the network

Devices upgraded more

frequently that organization cycle

CON

Less control of devices

Data security compliance

Who owns the data?

How will you recover data if someone leaves?

Source Mobile Security & BYOD Policy, Sarkis Daglian and Isaac Straley

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BYOD is not the Question

It’s already here.

“How do we secure personal devices?”

“How do we secure the data?” – The policies go with the data and the risk, not

the device

Source Mobile Security & BYOD Policy, Sarkis Daglian and Isaac Straley

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Thank you

thanachart@imcinstitute.comwww.imcinstitute.comwww.facebook.com/imcinstitutewww.slideshare.net/imcinstitute