mobile user stats every successful marketer should know

MOBILE USER STATISTICS EVERY SUCCESSFUL MARKETER SHOULD KNOW

Do you have a mobile phone?

If you answered YES you are among

If you answered YES you are among

80% of the world’s population

If you answered YES you are among

80% of the world’s population

By the way, there are a total of 5 billion mobiles

there are 7 billion

people on the planet

4.8 billion have a

mobile phone

there are 7 billion

people on the planet

4.8 billion have a

mobile phone

4.2 billion own

a toothbrush

there are 7 billion

people on the planet

What is the conclusion?

4.8 billion have a

mobile phone

4.2 billion own

a toothbrush

there are 7 billion

people on the planet

Well... we are more likely to look up dental hygiene on the

internet via a mobile phone than we are to practise it at home.

Fine, we can live with that.

But do you have a smartphone?

There are 3 times more smartphones being activated

every minute around the world than there are babies being born!

There are 3 times more smartphones being activated

every minute around the world than there are babies being born!

Conclusion?

If you haven’t got kids,you’ve probably got a smartphone!

and 89% of smartphone users use their smartphone throughout the day!

How come?

How Smartphone

Users used their

mobile phone in 2011

92% 84% 76%

64% 69% 59% 48%

text messages internet

browsing emails

playing games used

downloaded Apps

social networking

sitesmusic/videos

Now we are getting to the point...

Now we are getting to the point...

How Smartphone

Users used their

mobile phone in 2011

92%

text messages

Now we are getting to the point...

92% use their mobile phones to send text messages

How Smartphone

Users used their

mobile phone in 2011

92%

text messages

In 2009, American mobile phone users sent approximately

4.1 billion SMS every day

17 messages per day per person

=

In 2009, American mobile phone users sent approximately

4.1 billion SMS every day

17 messages per day per person

=

...usually reminders to pick up some milk on the way home!

According to a study carried out by the University of Queensland,

text messaging

can be as addictive as smoking, although

not nearly as bad for your health!

How often you check your phone during the day?

Most mobile phone users check

their phones around 150 times a day!

!

!

!

Wow, scroll back to slide 18!

Sounds addictive...

Women send on average

716 texts

a month

Women send on average

compared to men who send

555 texts

a month

716 texts

a month

Women send on average

Seems like women are the biggest text addicts based on The Nielsen Company tracking figures

compared to men who send

555 texts

a month

716 texts

a month

Women send on average

Conclusion?

If your target group is women,

you know what you must do to reach them!

!

Sending patients SMS reminders about doctors' and dentists' appointments could save the NHS up to £150 million a year.

Maybe it can do the same for your business?

Do you know why Twitter allows you to type only 140 characters?

Do you know why Twitter allows you to type only 140 characters?

Because Twitter was inspired by text messages, each of which allows only 160 characters.

Which is enough

to say the most important things!

As a marketer, you probably already know that SMS could be

one powerful marketing toolin your marketing mix...

...but what about the response rate?

...but what about the response rate?

97% of mobile subscribers read an SMS within 15 minutes of

receiving it.

...but what about the response rate?

97% of mobile subscribers read an SMS within 15 minutes of

receiving it.

84% will respond within 1 hour, say

the studies by Nielsen Mobile

Not convinced yet?

These are just a few ways you can use SMS:

These are just a few ways you can use SMS:

payment due reminders marketing and

promotionscritical

notificationsautomated

alerts

customer service and relationship

management

order status and delivery

schedule updates

appointment reminders

communicating with field staff

administering staff rosters debt collection health and

safety alertsemergency procedures

SMS is the perfect tool for effective customer communication

why not give it a try for free?

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