mobility management campaigns - powered by commute greener
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Henrik Willford M.Sc
Product Manager
Volvo AB
Henrik.Willford@volvo.com
+46 31 32 29453
Mobilitätskonferenz EnergieSchweiz/BFE vom 22 Nov. 2013
Delémont
Volvo IT
The Volvo Group
2
Volvo IT
Cities of today
3
Volvo IT
4
Volvo IT
6
Message
Development
Audience
AnalysisEvaluation
Message
Delivery
1 2 3 4
Audience
Feedback
The Commute Greener Campaign Process
Volvo IT
7
Message
Development
Audience
AnalysisEvaluation
Message
Delivery
Volvo IT
88
Audience
Analysis
Volvo IT
9
Travel Demand Survey – Sets the baseline
Audience
Analysis
Volvo IT
10
Audience
AnalysisEvaluation
Message
Delivery
Message
Development
Volvo IT
11
Rewards
Sustainable
Modal
Shift
P1
P2
P3
20 points
16 points
7 points
4 points
9 points
13 points
Local
Modal
Shift
Focus
Message
Development
Volvo IT
1212
Message
DevelopmentIncentive & Loyalty Schemes
Badges Challenges
Volvo IT
13
Message
Development
Audience
AnalysisEvaluation
Message
Delivery
Volvo IT
14
Local
Badges &
Challenges
Local
Incentives
& Rewards
Bicycle
Challenge
100p
Challenge
200p
Challenge
200p
Rideshare
Challenge
400p300p
Message
Delivery
Volvo ITDepartment, Name, Document name, Security Class
15 Date
Local
Business
Badges &
Challenges
Local
Business
Incentives
& Rewards
Challenge Challenge
Message
Delivery
Volvo IT
1616
Coupon Code: xyz123
Message
DeliveryRewards Modal Shifts - Points
Volvo IT
17
>100km >250km >500km
Bicycle Hero
Public Star
Carpool Master
Total:
Last 7 days
Last 7 days
Last 7 days
Message
DeliveryRewards Modal Shifts - Distances
Volvo IT
1818
Message
DeliveryStories to Like, Comment & Share
Volvo IT
City
Commuter
Modal
ShiftRewards
Message
Delivery
19
Demand Side - The Modal Shift Equation
Ride share matching - Trusted & flexible
19
Available
options
Volvo IT
20
City
Commuter
Modal
ShiftRewards
Message
Delivery
Motivation
Demand Side - The Modal Shift Equation
Available
options
Volvo IT
21
Message
Development
Audience
Analysis
Message
Delivery Evaluation
Volvo IT
22
Commuters
Travel pattern
Passenger
satisfaction
Mode
demand
PTA/PTO
Traffic
Planner
Modal Split
Evaluation
CSR
Manager
Evaluation
Supply Side - The Evaluation Equation
City
Mobility
Manager
Volvo IT
23
Evaluation
...
Availability & Usability
Volvo IT
25
Experience
Henrik Willford M.Sc
Product Manager
Volvo AB
Henrik.Willford@volvo.com
+46 31 32 29453
Mobilitätskonferenz EnergieSchweiz/BFE vom 22 Nov. 2013
Delémont
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