mobilize networks
Post on 11-Apr-2017
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Spin Off of Rise Social Commerce, one of the leaders in lead generation and performance marketing, working with Brazil’s biggest eCommerce portals such as Dafiti, Submarino Viagens, Sephora, Epoca Cosmésticos.
Focused in mobile user acquistion, mobile retarget, click2call and mobile web content monetization.
Offices in Rio de Janeiro and São Paulo.
WHO WE ARE!
Most user acquisition networks are focused only in app2app traffic, which can cost a lot these days. Some networks also use a lot of incentivized traffic, which leads to a lot of bad quality installs and low engagement.
USERS & ENGAGEMENT!
WHY IS IT SO EXPENSIVE TO GET
IN MOBILE?
THE SOLITION?!SO, WHAT’S
It’s necessary to go one step beyond simply using a network.
At Mobilize we work with different sources of traffic, such as Youtube channels, podcasts, blogs and also our private
affiliate network and integration with more than 50 adExchange e RealTimeBiding
partners.
This way we manage to have a media mix totally segmented and with positive ROI.
NETWORK + INTELLIGENCE!
OUR FORMULA Mobilize benefits from the existing network our parent company Rise has, with hundreds of affiliates already having good results on desktop lead generation and now running campaigns on mobile. Besides this we also have several
channels with high mobile traffic in several verticals.
We bring the same expertise of segmentation we have in the desktop world to mobile.
We focus on each client individually, creating a customized KPI based on acquisition/engagement needs.
OUR CLIENTS!WHO ARE
We believe all parties involved should make profit, so we talk to all elements of the value chain:
MOBILIZE
CONTENT OWNERS
AGENCIES
APP DEVELOPERS
ECOMMERCES ECOMMERCES
CONTENT OWNERS
_Great part of the web trafffic comes from mobile and there are severa
monetization possibilities beyond CPM that are not being explored by content
owners.
_We manage to generate additional revenue without changing the portal workflow, just by adding a tracking
pixel.
APP DEVELOPERS
_We manage to acquire users with better ROI than app2app install
campaigns. _We choose the best sources of traffic in different medias (Youtube channels,
podcasts, portals), segmented acording to the target audience.
ECOMMERCE PORTALS
_98% of eCommerce website visits don't end in sales, but using retargeting
up to 15% of these lost sales can be recovered.
_In the mobile world several technological aspects prevent
companies to use the same retargeting strategies of desktop.
_We have the technology and expertise to do mobile retargeting, on web or app
(deep linking).
AGENCIES
_We work in partnership with your media team, picking the best sources of
traffic in our network.
METHODOLOGY?!
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App/website analisys (benchmark with competitors, app store placement, etc)
4
Current attribution and tracking plartform analysis, considering engagement and monetization
Campaign goals setting (more installs, nore engagament, boost sales?)
Initial budget definition
Supervision on deployment of “creative” (banners, etc)
Segmentation (geo, devices, app size, platforms)
KPI’s definition and triggers to increase volume
WHAT’S OUR
TECHNOLOGY
No need to change your app source code, we use your existing tracking partner. We Support all major tracking SDK’s:
CARLOS ESTIGARRIBIA + 55 21 96856 5635 CONTATO@MOBILIZENETWORK.COM
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