mobilize networks

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Page 1: Mobilize Networks
Page 2: Mobilize Networks

Spin Off of Rise Social Commerce, one of the leaders in lead generation and performance marketing, working with Brazil’s biggest eCommerce portals such as Dafiti, Submarino Viagens, Sephora, Epoca Cosmésticos.

Focused in mobile user acquistion, mobile retarget, click2call and mobile web content monetization.

Offices in Rio de Janeiro and São Paulo.

WHO WE ARE!

Page 3: Mobilize Networks

Most user acquisition networks are focused only in app2app traffic, which can cost a lot these days. Some networks also use a lot of incentivized traffic, which leads to a lot of bad quality installs and low engagement.

USERS & ENGAGEMENT!

WHY IS IT SO EXPENSIVE TO GET

IN MOBILE?

Page 4: Mobilize Networks

THE SOLITION?!SO, WHAT’S

It’s necessary to go one step beyond simply using a network.

At Mobilize we work with different sources of traffic, such as Youtube channels, podcasts, blogs and also our private

affiliate network and integration with more than 50 adExchange e RealTimeBiding

partners.

This way we manage to have a media mix totally segmented and with positive ROI.

Page 5: Mobilize Networks

NETWORK + INTELLIGENCE!

OUR FORMULA Mobilize benefits from the existing network our parent company Rise has, with hundreds of affiliates already having good results on desktop lead generation and now running campaigns on mobile. Besides this we also have several

channels with high mobile traffic in several verticals.

We bring the same expertise of segmentation we have in the desktop world to mobile.

We focus on each client individually, creating a customized KPI based on acquisition/engagement needs.

Page 6: Mobilize Networks

OUR CLIENTS!WHO ARE

We believe all parties involved should make profit, so we talk to all elements of the value chain:

MOBILIZE

CONTENT OWNERS

AGENCIES

APP DEVELOPERS

ECOMMERCES ECOMMERCES

Page 7: Mobilize Networks

CONTENT OWNERS

_Great part of the web trafffic comes from mobile and there are severa

monetization possibilities beyond CPM that are not being explored by content

owners.

_We manage to generate additional revenue without changing the portal workflow, just by adding a tracking

pixel.

Page 8: Mobilize Networks

APP DEVELOPERS

_We manage to acquire users with better ROI than app2app install

campaigns. _We choose the best sources of traffic in different medias (Youtube channels,

podcasts, portals), segmented acording to the target audience.

Page 9: Mobilize Networks

ECOMMERCE PORTALS

_98% of eCommerce website visits don't end in sales, but using retargeting

up to 15% of these lost sales can be recovered.

_In the mobile world several technological aspects prevent

companies to use the same retargeting strategies of desktop.

_We have the technology and expertise to do mobile retargeting, on web or app

(deep linking).

Page 10: Mobilize Networks

AGENCIES

_We work in partnership with your media team, picking the best sources of

traffic in our network.

Page 11: Mobilize Networks

METHODOLOGY?!

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App/website analisys (benchmark with competitors, app store placement, etc)

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Current attribution and tracking plartform analysis, considering engagement and monetization

Campaign goals setting (more installs, nore engagament, boost sales?)

Initial budget definition

Supervision on deployment of “creative” (banners, etc)

Segmentation (geo, devices, app size, platforms)

KPI’s definition and triggers to increase volume

WHAT’S OUR

Page 12: Mobilize Networks

TECHNOLOGY

No need to change your app source code, we use your existing tracking partner. We Support all major tracking SDK’s:

Page 13: Mobilize Networks

CARLOS ESTIGARRIBIA + 55 21 96856 5635 [email protected]