mobtimizers - mobile strategy - mobile moments
Post on 16-Jul-2015
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Mobtimizers
Mobile Moments (CEO & Partner Brian Egerup Kjærulff)
Mobile Moments
“Mobile moments redefine every customer relationship. If a customer wants
information or service in a mobile moment, that is your moment to shine.”
Source: Forrester
“To succeed… you must understand their journey and identify their needs and context at each potential moment…”
Source: The Mobile Mindshift - Forrester Research
A Mobile Moment - Songkick
Source: The Mobile Mindshift - Forrester Research
A Mobile Moment - Songkick
A Mobile Moment - Songkick
Source: The Mobile Mindshift - Forrester Research
Identify
Engineer
AnalyzeDesign
the mobile moment and context
the mobile engagement
your platform processes, and mobile
for people
results to monitor performance and optimize outcome
Start small with a platform
to extend
Source: The Mobile Mindshift - Forrester Research
Idea Framework
Source: The Mobile Mindshift - Forrester Research
Identify
• What are customers motivations?
• What does the customer need?
• What is their context?
Context
• Who are you and what are your preferences
• Where are you and where have you been
• What are you up to and what do you want
• What device / technology are you are using
Apply Context to The Mobile Experience
Source: The Mobile Mindshift - Forrester Research
Engagement
• How can we offer our customers what they need in their mobile moment?
• How will we drive ongoing engagement?
• What are the mechanics of the engagement?
Personalization
Costumer Journey
Source: The Mobile Mindshift - Forrester Research
Air Travel
Mobile moments - Take your spot on the most personal device
Source: The Mobile Mindshift - Forrester Research
Re-Engineer
• Processes
• People
• Platforms
Design Your Platform, Processes and Mobile For People
Re-Engineer
Source: The Mobile Mindshift - Forrester Research
Analyze to Improve Outcomes
• Instrument your app or mobile service with analytics to drive performance and outcome improvements
• Develop insights based on how your customers use the app, develop and test hypotheses through A/B testing
• Consider the physical world implications of what you learn
• Iterate your app or services through agile processes
The Goal - become a leader in your category
Mobil Modenhed
Fra Hvad til Hvordan…
linkedin.com/in/brianegerupmobtimizers.com
@mobtimizers
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