mobile bootcamp closing keynote: "creating emotional moments on mobile"
TRANSCRIPT
Soon, we found moments everywhere.510 million of them per month.
1,500 apps integrated.75 million devices each month.
39 million rewards delivered per month.
It wasn’t just about a reward. It was about feeling acknowledged.
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have completed a to-do list.women have logged a run.moms have bookmarked a recipe in Austin, Texas.
23,454
have completed a to-do list.women have logged a run.moms have bookmarked a recipe in Austin, Texas.
23,4546,545
have completed a to-do list.women have logged a run.moms have bookmarked a recipe in Austin, Texas.
23,4546,54536
Twitter is a series of ‘now’ moments, while there are other platforms that are about yesterday's moments. Marketing is all about owning the ‘now’ moment.
“
- Adam Bain, CRO, Twitter
MOBILE SEARCH MOMENTSUNDERSTANDING HOW MOBILE DRIVES CONVERSIONS
3 of 4 mobile searches trigger follow-up actions
Mobile searches drive valuable
outcomes for businesses
Actions triggered by mobile search
also happen very quickly
of conversions (store visit, phone call or purchase) happening within an hour55%
On average, each mobile search triggers
nearly 2 follow-up actions
Product & shopping searches have a
Mobile search is always on, happening
on the go, at home and at work
of mobile searches occur at home or work; 17% on the go77%
36%
Continued
Research
25%
Visited a Retailer’s
Website
Shopping queries are 2x more likely to be in storeMobile Search Ads
Mobile is a series of moments.
MORNING
AFTERNOONE
VENING
LOGGEDworkout
MAKESplaylist
FINISHESto-do list
ACHIEVEShigh score
WATCHESnew show
REVIEWSnew recipe
TIMELINESSTIME-OF-DAY, MINDSET,
FREQUENCY
HISTORICAL REDEMPTION RE-REWARDING
VELOCITY, TIME OF DAY
VELOCITY, TIME OF DAY
UNIQUE INSIGHTSDEFINING MOMENTS TO OWN
PMT
MORNING
AFTERNOONE
VENING
Precision Moments Targeting
WHAT’S YOUR MOMENT?
SPORTS
COOKING
CELEBRATION
PRODUCTIVITY
JFDI
CLUMSY
BEAUTY
SOCIAL
UNPARALLELED
WINNING
GOALS
WINNING
DINING
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