MOBILEMOMENTSTWENTYSIXTEEN
Gearóid
gearoid.io • @gearoidorourke Mobile Moments 2016
“Like ‘erode’ with a ‘G’ out front”
@gearoidorourkewww.gearoid.io
gearoid.io • @gearoidorourke Mobile Moments 2016
✔ Newspapers✔ Events✔ Brands✔ Digital products
gearoid.io • @gearoidorourke Mobile Moments 2016
Global Head of Product Design @ helpling.com & hassle.com
gearoid.io • @gearoidorourke Mobile Moments 2016
1. Status quo2. How did we get here?3. Conversational UI
gearoid.io • @gearoidorourke Mobile Moments 2016
Status quo: An online marketplace for cleaners
gearoid.io • @gearoidorourke Mobile Moments 2016
THREEgearoid.io • @gearoidorourke Mobile Moments 2016
TWOgearoid.io • @gearoidorourke Mobile Moments 2016
ONEgearoid.io • @gearoidorourke Mobile Moments 2016
IMAGES OF APPS TO COME
Like many young startups things grew organically rather than deliberately
gearoid.io • @gearoidorourke Mobile Moments 2016
And I asked myself, how did I (we) get here?
gearoid.io • @gearoidorourke Mobile Moments 2016
What we told ourselves…
gearoid.io • @gearoidorourke Mobile Moments 2016
gearoid.io • @gearoidorourke Mobile Moments 2016
“Our customers want to do this from a desktop”
gearoid.io • @gearoidorourke Mobile Moments 2016
“It’s not a knee-jerk purchase so mobile doesn’t make sense”
gearoid.io • @gearoidorourke Mobile Moments 2016
“Our product is naturally complex, so not really suited to a mobile app”
EXCUSESEXCUSES MORE EXCUSES
Then came an after-work Google Analytics tutorial…
gearoid.io • @gearoidorourke Mobile Moments 2016
NEED EXACT GA STATS
So mobile became a thing
gearoid.io • @gearoidorourke Mobile Moments 2016
1. Big trend towards mobile
gearoid.io • @gearoidorourke Mobile Moments 2016
2. Customer vs cleaner
gearoid.io • @gearoidorourke Mobile Moments 2016
3. Most-used features
gearoid.io • @gearoidorourke Mobile Moments 2016
5. Closing the OOH loop
gearoid.io • @gearoidorourke Mobile Moments 2016
6. Investor narrative*
gearoid.io • @gearoidorourke Mobile Moments 2016
Hybrid app, html, css, (lots of) js and trigger.io
gearoid.io • @gearoidorourke Mobile Moments 2016
WHY?gearoid.io • @gearoidorourke Mobile Moments 2016
PROgearoid.io • @gearoidorourke Mobile Moments 2016
1. Existing team abilities2. Fast to dev3. Remote updates4. A “cheap” test5. Something > nothing
gearoid.io • @gearoidorourke Mobile Moments 2016
CONgearoid.io • @gearoidorourke Mobile Moments 2016
gearoid.io • @gearoidorourke Mobile Moments 2016
1. Trigger.io limitations2. Didn’t “feel” native3. Needs the web4. 1-2-1 mapping of features5. Devs hated the code
Did it work?
gearoid.io • @gearoidorourke Mobile Moments 2016
Yes*, for cleaners
gearoid.io • @gearoidorourke Mobile Moments 2016
No*, for customers
gearoid.io • @gearoidorourke Mobile Moments 2016
WHY?gearoid.io • @gearoidorourke Mobile Moments 2016
Calls + messages were still easier. Not enough added value to justify using it.
gearoid.io • @gearoidorourke Mobile Moments 2016
So what next?
gearoid.io • @gearoidorourke Mobile Moments 2016
TRENDgearoid.io • @gearoidorourke Mobile Moments 2016
“Conversational UI”
gearoid.io • @gearoidorourke Mobile Moments 2016
Interactions based on intelligent, structured conversations
gearoid.io • @gearoidorourke Mobile Moments 2016
QZ screenshot
gearoid.io • @gearoidorourke Mobile Moments 2016
Tictail
gearoid.io • @gearoidorourke Mobile Moments 2016
Hey google, siri
gearoid.io • @gearoidorourke Mobile Moments 2016
QZ screenshot
gearoid.io • @gearoidorourke Mobile Moments 2016
“Hey Gina, can we move Tuesday’s booking to 9am instead of 10am?”
gearoid.io • @gearoidorourke Mobile Moments 2016
“Sure thing. Just click below to
confirm the change.”gearoid.io • @gearoidorourke Mobile Moments 2016
“Hey Gina, can we move Tuesday’s booking to 9am instead of 10am?”
gearoid.io • @gearoidorourke Mobile Moments 2016
“Sure thing. Just click below to
confirm the change.”
gearoid.io • @gearoidorourke Mobile Moments 2016
“Hey Gina, can we move Tuesday’s booking to 9am instead of 10am?”
Your booking has been rescheduled to 9am on Tuesday — Hassle.com
Looking at existing behaviours: enhance and enable — don’t force change for its own sake
gearoid.io • @gearoidorourke Mobile Moments 2016
THANKSgearoid.io • @gearoidorourke Mobile Moments 2016
@gearoidorourkewww.gearoid.io
gearoid.io • @gearoidorourke Mobile Moments 2016