mock conference presentation

Motivations for Environmental Commitment for Tour Operators in SE Asia.

A Case Study of Diethelm Travel Group’s Implementation

of Green Tourism Practices Along the Supply Chain.

Identify the importance of GREEN Tourism (environmental and socio-

cultural factors) to the travel decision making process along the supply

chain.

Examine the consumer awareness of GT practices initiated along the

supply chain.

Concerned?…YESUnderstand?…..No

Certification & BrandingCertification

A regular independent assessment of a business’s environmental impact against set criteria = credibility

Branding

a universally recognised symbol in which the consumer can have confidence

Does the customer care?

Studies have focused on the supply side of green tourism. Other studies have focused on customer perceptions.

This study will examine Green Tourism along the Supply Chain

TransportationAccommodation

Food and Beverage

Entertainment and Activities

Attractions

Destination Management

CompanyIntermediary End User

Do their opinions differ?

Research Timeline

• SPSSCustomer

Survey• Interviews

Supply Chain

• InterviewsDTG’SMD’s

Implement Green Tourism Practices at DTG

May June July August Sept Oct Nov Dec Jan Feb March April May

2010 2011

May June July August Sept Oct Nov Dec Jan Feb March April May June July August Sept Oct Nov Dec Jan Feb March April May June July August Sept Oct Nov Dec Jan Feb March April May

Literature Review Revise Literature review Revise Literature Review

Implement Green Tourism Practices at DTG

Data Analysis

Prepare Research Proposal

2009 2010 2011 2112

InterviewMD’s and Supply Chain

Analyze

Write it up!

Collect Survey Data

Timeline

PhD Course Work

Challenges?

Keeping the research focused

(green tourism is too big a topic)

Limitations of a Case study

Limitations of Time (3 year plan)

Use of quantitative research methods and SPSS

Use of qualitatitive research methods

Question, Comments, Suggestions and Ideas are Appreciated!!