presentation with mock up
TRANSCRIPT
What was the brief?
• To Design a Science recruitment poster for college
in the style of steampunk, pop art or similar.
• With the objective of making students choose
science as an A-level course
• Male and Female, however more females due to low
number currently taking science
Steampunk
images contain a strong main focal
point usually a person or machine.
Surrounding the focal point is a
contrasting background to make the
person stand out.
Quirky gold, machinery on Victorian
style actors
Posing like they are having a painting
of themselves.
Early 20th Century
Sci-fi
These Sci-fi posters all have quiet
light pastel
colours that reflect the era that they
were made in.
They all have a big evenT, flying
train, rocket, king kong, huge man.
The posters also have big title texts
“King kong” and “URANUS” makes it
stand out
Pop art consists of bright, contrasting colours
Simple strokes of colour can
Give numerous effects
Comic book effect gives it a modern and
appealing look for younger audiences
Good for advertising as it is
visually appealing and quick to
read
Steam punk Brainstorm
STEAMPUNK
Western
Post-apocalyptic
VICTORIANA
Jules verneMachinery
STEAM POWERED
FANTASYIndustrial revolution
SCI-FI movie posters BRAINSTORM
SCI-FI MOVIE
POSTERS
METROPOLIS
H. G. WELLS
Flying saucers
(UFO)
ROBOTSFantasy
SOFT COLOURS
invisibilityLAND OF OZ
POP ART BRAINSTORM
Pop art
Contrast
Eye catching
Roy lichtenstein
Comic stripCartoon
Bright colours
Andy warhol1950’s
Iconic pop
Figures
CHOSEN ART STYLE
WHY?
I chose…
Why?...... Bright colourful, eye
catching, appealing to
younger
audiences
And a little bit of Steampunk
Popart is
bright, steampunk is
dark, combination will be
effective
Execution… Darker backgrounds with bright foregrounds will make poster
stand out…..
I’m going to use a combination of soft, and bright colours
Here’s a couple of ideaS…
colour
Pop art poster
Combination of these colours
With darker tones.
+
In these pop art related adverts they
all share certain aspects
• THICK, EASY TO READ SANS
SERIF FONT
• LARGE SIZED TITLE
POSITIONED EITHER AT THE
TOP OF THE PAGE, OR
BOTTOM.
• Main slogal short, relevant and
simple and catchy (ABsOLUT
WARHOL).
Examples of typography
T pography
Here are some similar typography styles used in the
posters I acquired:
Simple, sans serif & playful
Bold, clear and striking
Neat, minimalistic and professional
Relevant, futuristic feel and legible
However..
• Get Serious, Get Science.
• Whatever you’re into, get into science
• You've Got Questions. We've Got Science
SLOGANS
• Is science in you?
• COME TO LIFE, COME TO SCIENCE
• Science Proves.
• Stop asking and start answering, science.
These are some slogans I thought of that could send
the message across quickly and effectively