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MODELLING TOMORROW’S WORLD

MODELLING MOBILITY AS A SERVICE

JAMES DATSON

MAAS LEAD

CAN WE DO BETTER?

“consider the extent to which scenario-based modelling is sensitive to behavioural or government policy change”

National Infrastructure Commission

BACKGROUND GROWTH

THE VIEW FROM HEALTHCARE

“Drugs can be expensive, difficult to research, hard to get approved, and, according to a recent report,

don't work on large parts of the population.”

HEALTH SECTOR’S APPROACH

PERSONALISATION CAN HAPPEN IN TRANSPORT

WHERE IS THE INNOVATION HAPPENING?

DEVELOPING THE SERVICE

WE LOVE BUNDLES

Holiday time!

THE OLD AND THE NEW

Holiday time!

THE POLICY EFFECT

‘MARKETPLACE’ FORCES

THE CHANGE LANDSCAPE

Consumers

“O WOW!”

Innovators/Disrupters

“WE WANT MORE”

Travel Demand

“PAIN!”

Network Operations

“VOTES & SMART”

WHEN THE ‘HOLY GRAIL’ APPEARS

OUR BEHAVIOURS WILL CHANGE

REDU

CE

RE-

MODE

RE-

TIME

RE-

ROUTE

FROM ONE TO MANY

LISTE

N

LEAR

NADAPT

Network

Threshold

Person

Population

A COPING STRATEGY

LISTE

N

LEAR

NADAPT

Which bundles work?

LISTEN LEARN ADAPT

Transport Systems Catapult

The Pinnacle

170 Midsummer Boulevard

Milton Keynes

MK9 1BP

T +44 (0)1908 359 999

E marketing@ts.catapult.org.uk

W ts.catapult.org.uk

THANK YOU

E: james.datson@ts.catapult.org.uk

W: ts.catapult.org.uk