module 2 session 2 importance of statement of intent
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Module 2 SESSION 2:
The Importance of a Statement of
Strategic Intent
John PisapiaFlorida Atlantic University
Tony TownsendGriffith University
Principals as Strategic Leaders
When opportunity comes, it's too late to
prepare! – Henry Ford
Key Assumption
Structural Components Process Components
Navigating Committee
Work plans Data Types Statement of
Intent Design Team
Transparency Situational
Analysis Look Outside• Stakeholder
Analysis Look Inside
Strategic Listening Social Intelligence
Learn Strategic
Conversations Analysis/Decision
Making
Let’s RecapThe Structural and Process Components of Strategic Thinking
√
Strategic Leaders Find the Future and Make it Happen!
The SL Methodology
The Statement of Strategic Intent
In this PaSL session, we provide a description of the parts of a statement of strategic intent.
Philosophy
Strategic Thinking Capability
The End Game
A Statement of Strategic IntentThe Principle
The statement of strategic intent provides a sustaining direction and articulates the school’s
point of view.
How it worksIt describes who you are as an organization, what you stand for, who you want to become, and how
you will behave as you work to achieve it .
It is the Torch which Lights the Way for others to follow
Create an Actionable Plan
Mission
Core Values
Aspiration
Priorities
The Statement of Intent
One page front and back
Positions your school effectively in its external environment.
The Statement of Strategic Intent
Its also:• A point view on the future• A strategy
Statement of Intent Components Mission
Describes target customer/client needs to served - why you are in business? - one sentence - no more than 3 clear, crisp, compelling concepts.
AspirationClearly & concretely defines a compelling desired future in one sentence. What we want to become?
Core Values/Guiding PrinciplesDescribe what makes your school unique – what it stands for and how it will act in the daily flow of activity.
Priorities/Actions/InitiativesDescribe how to win! FITs the school to its external and internal environment and FOCUSES its members on what needs to be done to move toward its Aspiration. Mission, Aspiration and Principles are fixed – Priorities/Initiatives are flexible.
The mission statement
Tries to answer this question: “What is our purpose? – Who does our school serve?– What products/services do you
produce/provide?– What locations do you serve?
What are we in business to accomplish?
A s p i r a ti o n
• Clearly and concretely define a compelling desired future. • Orient organizational members to a future state not yet
articulated • Provide a sense of destiny for the organization.• Provide a sense of direction but not necessarily a Destination• Describes what the organization wants and hopes to become.• Inspire people• Encourage colleagues to reframe their thinking , reorganize
their priorities and guide their subsequent actions.
What needs to happen here?
A Sense of Di rectionThe Aspiration describes the
The values statement
• What standards will we hold our selves and perhaps our clients to?
• Many organizations use their values statements as a reference point for decisions more than their mission and/or vision statements.
What do we expect of
ourselves?
PrioritiesWe found the future… now. . .
How do we move toward it?
WHAT PRIORITIES SHOULD WE PURSUE TO MOVE TOWARD OUR ASPIRATION?
Value of a Well-Conceived Statement of Intent
• Ties the target customer/client, your Aspiration, and actions together in a captivating way.
• Crystallizes long-term direction• Reduces risk of rudderless decision-making• Conveys organizational purpose and identity• Keeps direction-related actions of lower-level
managers on common path• Helps organization prepare for the future
It Lights the Way
Now its your TurnA s s i g n m e n t :
Prepare a 2 page “Statement of Strategic Intent” for your organization
or the one you wish to lead, or for yourself Consider – The strategic forces impacting your
situations? What are our options?
Determine - Who are we? What do we value? How should we respond to those forces?
Decide - What actions will we take to move toward our Aspiration? What are our Priorities and Initiatives?
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The Strategic Leader
Let’s start the process by conducting a stakeholder analysis in our next session
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