mojang

Company Presentation byTaylor Hawkins

Products

• Minecraft– Indie, sandbox, Java sensation– Just officially released

• Scrolls– Card collecting, board game– Indev

Financials

• Over 4 Million copies of Minecraft sold– April: Revenue estimated at $33M– Currently: Estimated around $115M

• 16 Million registered users

• Purchases still very frequent– 24 hrs over 9,000 purchases

• Fueled by Minecraft sales

History

• Swedish indie video game developer founded in May 2009 by Markus Persson

• Wrote Alpha version by himself

• Used sales to found Mojang in Stockholm

• 9 Employees

Why Mojang?

• Indie Dev’s dream– Quit Job to pursue Minecraft– Word of Mouth/Internet– Huge Community

What’s New?

• Ported to iOS and Android– Xbox360

• Official version released 11/18/11

• Minecon 2011 Sold Out at $99/$139 per ticket– 4,500

• Scrolls– Still in development– Sued by Bethesda Softworks– Completely Different

Secret Sauce

• Open Development– Released in stages

• Active Modding Community– Customizable content, mods

• Customer Feedback (reddit/twitter/forums)

Prognosis: Possibly Positive

• Minecraft was a huge success– Large fan base

• Developing new games– Still Indev

• Possibly a one-hit-wonder