mojo revolution

“The MoJo Revolution”“The MoJo Revolution”

Exploring the future of mobile media production technology

Brian D. Pellot and Erica Zucco

Exploring the future of mobile media production technology

Brian D. Pellot and Erica Zucco

OBJECTIVESOBJECTIVES

Determine VeriCorder’s place in mobile journalism market

Compare quality to traditional tools Determine feasibility of VeriCorder

technology in Journalism schools and newsrooms

Determine VeriCorder’s place in mobile journalism market

Compare quality to traditional tools Determine feasibility of VeriCorder

technology in Journalism schools and newsrooms

EXPECTATIONSEXPECTATIONS

Background research VeriCorder expertise Testing, producing and training Software critiques Promote strengths at panels and

presentations

Background research VeriCorder expertise Testing, producing and training Software critiques Promote strengths at panels and

presentations

PRELIMINARY RESEARCHPRELIMINARY RESEARCH

Stephen Quinn Michael Rosenblum Clyde Bentley’s class Industry experts in Vancouver,

Vegas & Columbia

Stephen Quinn Michael Rosenblum Clyde Bentley’s class Industry experts in Vancouver,

Vegas & Columbia

WHAT IS MOJO?WHAT IS MOJO?

A mobile journalist works alone, and uses phone to produce and distribute news.

Best for breaking news Draws Web hits, brings in revenue Opens market to citizens

A mobile journalist works alone, and uses phone to produce and distribute news.

Best for breaking news Draws Web hits, brings in revenue Opens market to citizens

MOJO IN ACTIONMOJO IN ACTION

CNN iReport Current TV Reuters Yahoo! CBS Fox Al Jazeera

CNN iReport Current TV Reuters Yahoo! CBS Fox Al Jazeera

MOJO ENABLERSMOJO ENABLERS Bambuser, ShoZu,

Flixwagon, Qik, Kyte, Livestream

iPhone 3GS, Nokia’s N82, N95 and N96, iMate’s JasJam, the Palm, Blackberry, HTC Diamond and Sony Ericcson phones

Bambuser, ShoZu, Flixwagon, Qik, Kyte, Livestream

iPhone 3GS, Nokia’s N82, N95 and N96, iMate’s JasJam, the Palm, Blackberry, HTC Diamond and Sony Ericcson phones

MOJO: A NO GOMOJO: A NO GO

Two billion camera phones May 2009, Bentley:

157 journalists surveyed Multimedia production on

Smartphone? Infrequently or never.

Two billion camera phones May 2009, Bentley:

157 journalists surveyed Multimedia production on

Smartphone? Infrequently or never.

VERICORDER’S ADVANTAGESVERICORDER’S ADVANTAGES Editing platform Ease of Use Final Product

Editing platform Ease of Use Final Product

QUANTITATIVE RESEARCH QUANTITATIVE RESEARCH

Time Cost

Time Cost

PRODUCTION TIME PRODUCTION TIME

Production Task Traditional MobileSetting up equipment 3:26 0:15Reporting Process 7:15 7:15Going back to newsroom 4:12 0:00Uploading data/render 2:15 0:45Editing audio 6:23 2:56Creating slideshow 1:15 1:42Sending file 0:00 0:48Total Time 25:16:00 14:25

COST COMPARISON COST COMPARISON Traditional tool Price Mobile alternative PriceLow-end voice recorder $59.50 iPhone + mini mic $214High-end voice recorder $549 iPhone + mini mic $214Low-end digital camera $100 iPhone $199High-end digital camera $440 iPhone $199Adobe Audition $250 ShowCase $7.99Soundslides $39.95 ShowCase $7.99Low-end complete $449.45 Mobile complete $221. 99High-end complete $1278. 95 Mobile complete $221. 99

Mobile + Bubo $371. 99

QUALITATIVE RESEARCH QUALITATIVE RESEARCH Exploring usability Determining quality Making comparisons

Exploring usability Determining quality Making comparisons

QUALITY CRITIQUEQUALITY CRITIQUE

Sara Wittmeyer Listened to audio in

booth Impressed with

level of quality

Sara Wittmeyer Listened to audio in

booth Impressed with

level of quality

OBSERVATIONS FROM USE OBSERVATIONS FROM USE

Preparing for Vancouver Experiences while reporting Positive aspects of application Issues/Flaws with software

Preparing for Vancouver Experiences while reporting Positive aspects of application Issues/Flaws with software

BREAKING NEWS BREAKING NEWS City-wide elections

Training reporters Filing from field Observing new

users Determining value

for newsroom

City-wide elections Training reporters Filing from field Observing new

users Determining value

for newsroom

NEWSROOM FEEDBACK NEWSROOM FEEDBACK

KBIA KOMU Vancouver Vegas

KBIA KOMU Vancouver Vegas

PRODUCING AND PROMOTING

PRODUCING AND PROMOTING

Learning software KBIA RTDNA@NAB and BEA Quinn Brownbag KBIA Business Staff Student Developer Showcase

Learning software KBIA RTDNA@NAB and BEA Quinn Brownbag KBIA Business Staff Student Developer Showcase

LEARNING SOFTWARE LEARNING SOFTWARE Initial observations Value of tutorial Overall learning curve

Initial observations Value of tutorial Overall learning curve

(During first videoconference with VeriCorder)

VANCOUVERVANCOUVER

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VANCOUVERVANCOUVER

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KBIAKBIA

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KBIAKBIA

KBIAKBIA

Journalist Training Election Coverage Staff Presentation Newsroom Integration?

Journalist Training Election Coverage Staff Presentation Newsroom Integration?

RTDNA@NAB and BEARTDNA@NAB and BEA 1st Video launch Digital Production BuZZ Journalist training RJI and BEA panels

1st Video launch Digital Production BuZZ Journalist training RJI and BEA panels

TESTING OUT 1ST VIDEOTESTING OUT 1ST VIDEO

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QUINN BROWNBAGQUINN BROWNBAG

Produced demo video Recounted Vancouver

and elections Fielded questions Directed interest to

VeriCorder

Produced demo video Recounted Vancouver

and elections Fielded questions Directed interest to

VeriCorder

KBIA BUSINESS STAFF KBIA BUSINESS STAFF

Expectations Reality Potential Future

Expectations Reality Potential Future

TWO QUESTIONS: TWO QUESTIONS:

Is VeriCorder ready for primetime?

Are newsrooms ready for mobile journalism?

Is VeriCorder ready for primetime?

Are newsrooms ready for mobile journalism?

MOVING FORWARDMOVING FORWARD

KBIA- Wittmeyer and Saidi KOMU- Petersen, Reeves The Missourian- Katherine Reed NNA- Brian Steffens

KBIA- Wittmeyer and Saidi KOMU- Petersen, Reeves The Missourian- Katherine Reed NNA- Brian Steffens

QUESTIONS? QUESTIONS?