monetisation: earning an income online with your blog

Monetisationmaking an income online

Stacey Roberts@veggie_mama

Coming Up

THE BASICS

WAYS TO MONETISE

PRICING

MEDIA KITS

KEEPING TRACK

THE LEGALS

KNOW WHERE YOU’RE GOING

WHAT

HOW

WHY

HOW MUCH DO YOU

WANT TO MAKE?

KEEP YOUR READERS

YOUR PRIORITY

HOW CAN YOU

MAKE MONEY?

HOW TO CHOOSE?

What are you passionate about?

What is realistic for you?

Where do your talents lie?

Active vs. passive income

Start small?

Experiment

NAIL THE BASICS

YOUR NICHE

YOUR CONTENT

YOUR INTEGRITY

YOUR COMMUNITY

YOUR GROOVE

YOUR DESIGN

DIVERSIFY

ADVERTISING

Ad networks vs. private sales

728×90 (Leaderboard)

300×250 (Medium Rectangle)

160×600 (Wide Skyscraper)

300×100 (3:1 Rectangle)

AFFILIATE SALES

5%

15%

10%

9%7.5%

$65

AFFILIATE SALES

Banners

Standalone Resource Pages

Newsletter

Affiliate Page

Within Products

In-Text Links

BRAND

COLLABORATIONS

Product Reviews & Giveaways

Sponsored Posts

Collaborations

Writing for Their Company

Ambassador Programs

Appearances

brands want:

INTEGRITY

ORIGINALITY

RELEVANT NICHE/CONTENT

ENGAGED AUDIENCE

ENGAGED SOCIAL MEDIA

PROFESSIONALISM

Brand-ready: To Do

1. Make sure your blog is PR ready and that the

information is easily found.

2. Think about what your readers are interested in -

where do they spend the most time on your site? Then

think about what you are most interested in and find

the overlap.

3. Create case studies of brands you've work with or

set up for yourself

Brand-ready: The Don’ts!

1. Don't make it hard for brands to get in touch with

you!

2. Don't inflate your blog stats because you want to

impress a brand.

3. Don't think that you can't work with brands if your

blog is small - instead think of what you can offer and

how a brand could benefit from working with you.

PRODUCTS

EMAIL MARKETING

INTUITIVE PLACEMENT OF SIGNUP BOXES

POPUPS AND PLUGINS

OPT-INS

EMAIL PROVIDERS

STAGES OF LAUNCH

TALENT AGENCIES

REMARKABLESrepresents a boutique group of influencers

puts a premium on blogger professionalism

minimum traffic requirements: 20,000UV per

month

BLOGGERATIrepresents a diverse range of bloggers

and niches

promotes high reach, high performing and

high potential bloggers

no minimum traffic requirements

THE REMARKABLES GROUP:

“Drop us an email, and connect with us on social media.

We have a lot of approaches from bloggers, and everyone

gets entered into our database and logged on our brains.”

NUFFNANG BLOGGERATI

“Join Nuffnang! We like to attract bloggers who are already

within our network so we recommend bloggers join

Nuffnang, drop us a line or visit us to say hello. We also

have a form bloggers can fill out if they'd like to register an

expression of interest for future intakes.”

get on their radar

SERVICESAdministrative Assistant

App Developer

Audio/Video Editor

Coach

Concierge/Personal Assistant

Consultant

Cook

Counsellor

Designer

Digital Freelance

Photo Editor

Project Manager

Social Media Manager

Software Writer

Speaker

Trainer

Transcriptionist

Tutor

Web Builder

Web Developer

Writer

PRICING

“we charge $1500 for a sponsored post for Tier 7 (5000 UVs per month), then increase gradually, tier

by tier, to $8000 for Tier 1.”

“Why $150? If you are working as a consultant then the minimum hourly rate is usually about $100 an

hour. Most sponsored posts take longer than an hour and a half this to create and compile. For 5000-

10,000 unique visits to your blog a month, you could charge $1550. For a blogger with 30,000-50,000

unique visits a month, $3000.”

MEDIA KITSAbout you: Your name, A profile shot, Your blog URL, Your tagline. A brief introduction/overview of you and the blog. Regular post

topics or features that would appeal to brands

About your readers

• Statistics snapshot – unique browsers, monthly pageviews,

• Your demographics – who is reading your blog? Gender and age range

• Newsletter and email subscriber numbers

• Followers across social media sites – namely Facebook, Twitter, Instagram, and Pinterest (Google +, LinkedIn, and YouTube if that’s

where your audience is at)

About your services

• Advertising/sponsorship availabilities and prices (with inclusions)

• Social media prices,

• Ambassadorship packages

• Giveaway or review admin fees,

• Your policies, payment specifics and terms,

• previous brand partnerships.

Testimonials: Add your press features, or where you’ve been featured on other blogs

Contact details

BUSINESS ADMIN

EXCEL

GOOGLE DOCS

MYOB

QUICKBOOKS

XERO

QUICKEN

LEGALS

TAX

AUSTRALIAN COMPETITION AND

CONSUMER COMMISSION (ACCC)

DISCLOSURE

INTERNATIONAL LAWS (EU VAT-MOSS)

SPAM RULES

“Making money from blogs generally takes

a long term approach, and a lot of good

old-fashioned hard work.”

THANK YOU!

Stacey Roberts

theveggiemama.com

problogger.net

theveggiemama.com/perth

bit.ly/PBperth

@veggie_mama