monopoly - gamification in customer engagement - manu melwin joy

MonopolyGamification in Customer Engagement

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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McDonald’s Monopoly• McDonald’s succeeded in

increasing their product

sales by using gamification

concepts derived from the

classic game of Monopoly.

McDonald’s Monopoly• This promotion dates back

to 1987. And it takes place

entirely offline. When you

buy certain products from

McDonald’s, you will

receive tickets.

McDonald’s Monopoly• Each ticket represents a

space on the monopoly

game board. The goal is to

collect all the pieces of the

same color to be eligible for

a prize.

McDonald’s Monopoly• One loyal customer made a

You Tube video about this game and explains:

• “Every October I go through the McDonald’s drive through just because of this silly game. They got me!”

McDonald’s Monopoly• The alliance between

brands seems to work well: In 2010, McDonald’s increased its sales by 5.6% in USA through this program, with many people engaged in impulse buying just to get tickets.