monopoly - gamification in customer engagement - manu melwin joy
TRANSCRIPT
MonopolyGamification in Customer Engagement
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
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McDonald’s Monopoly• McDonald’s succeeded in
increasing their product
sales by using gamification
concepts derived from the
classic game of Monopoly.
McDonald’s Monopoly• This promotion dates back
to 1987. And it takes place
entirely offline. When you
buy certain products from
McDonald’s, you will
receive tickets.
McDonald’s Monopoly• Each ticket represents a
space on the monopoly
game board. The goal is to
collect all the pieces of the
same color to be eligible for
a prize.
McDonald’s Monopoly• One loyal customer made a
You Tube video about this game and explains:
• “Every October I go through the McDonald’s drive through just because of this silly game. They got me!”
McDonald’s Monopoly• The alliance between
brands seems to work well: In 2010, McDonald’s increased its sales by 5.6% in USA through this program, with many people engaged in impulse buying just to get tickets.
