monte masters - case studies
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email: mmasters65@gmail.com
twitter: @mmasters
Digital
Advertising
Producer of
Games,
Social,
and Mobile
monte masters
Twitter Style Case Studies. (every slide 140 characters or less, guaranteed.)
email: mmasters65@gmail.com
twitter: @mmasters
Digital
Advertising
Producer of
Games,
Social,
and Mobile
monte masters
Scholastic Sushi Monster A core subject delivered in a cool
way.
Senior Producer and Sponsor for Scholastic: Sushi Monster
Relationship: Client direct
2012
email: mmasters65@gmail.com
twitter: @mmasters
Digital
Advertising
Producer of
Games,
Social,
and Mobile
monte masters
A free iPad game promoting
FasttMath software solutions. The
first iOS app and game published by
Scholastic’s education division.
Senior Producer and Sponsor for Scholastic: Sushi Monster
Relationship: Client direct
2012
email: mmasters65@gmail.com
twitter: @mmasters
Digital
Advertising
Producer of
Games,
Social,
and Mobile
monte masters
A game to practice fast math fluency.
Target 2nd - 8th grade. We took the
client’s Flash code and delivered the
game for iOS with Adobe Air.
Senior Producer and Sponsor for Scholastic: Sushi Monster
Relationship: Client direct
2012
email: mmasters65@gmail.com
twitter: @mmasters
Digital
Advertising
Producer of
Games,
Social,
and Mobile
monte masters
Results: On-time, On-Budget.
No. 2 Education App, No. 6 Overall
App in the iTunes Store.
Featured by Apple Staff.
Senior Producer and Sponsor for Scholastic: Sushi Monster
Relationship: Client direct
2012
email: mmasters65@gmail.com
twitter: @mmasters
Digital
Advertising
Producer of
Games,
Social,
and Mobile
monte masters
Results: 350,000 unique visitors in a
month. Average play time 23 minutes.
Average user rating of 4+stars.
Senior Producer and Sponsor for Scholastic: Sushi Monster
Relationship: Client direct
2012
email: mmasters65@gmail.com
twitter: @mmasters
Digital
Advertising
Producer of
Games,
Social,
and Mobile
monte masters
Cadbury Spot v Stripes Who is the World’s Fastest…
Discovery Strategist and Senior Producer for Cadbury: Spots v Stripes Race Season
Relationship: Fallon UK and Cadbury
2010 & 2011
email: mmasters65@gmail.com
twitter: @mmasters
Digital
Advertising
Producer of
Games,
Social,
and Mobile
monte masters
Fastest…scroller, clicker, typist
games? Facebook integrated promo
for 2012 Olympics.
Discovery Strategist and Senior Producer for Cadbury: Spots v Stripes Race Season
Relationship: Fallon UK and Cadbury
2010 & 2011
email: mmasters65@gmail.com
twitter: @mmasters
Digital
Advertising
Producer of
Games,
Social,
and Mobile
monte masters
Competition for Official Guinness
Book of World Records. We
integrated security controls,
sweepstakes, leaderboards, and
social hooks.
Discovery Strategist and Senior Producer for Cadbury: Spots v Stripes Race Season
Relationship: Fallon UK and Cadbury
2010 & 2011
email: mmasters65@gmail.com
twitter: @mmasters
Digital
Advertising
Producer of
Games,
Social,
and Mobile
monte masters
Microsoft and Doritos Unlock Xbox So fun we did it twice.
Discovery Strategist and Senior Producer for Unlock Xbox
Relationship: Microsoft and TMA
2010 & 2011
email: mmasters65@gmail.com
twitter: @mmasters
Digital
Advertising
Producer of
Games,
Social,
and Mobile
monte masters
Users uploaded a 2 min. pitch that
the community voted on for the
chance to win $2 M in grand prizes
and have their game made.
Discovery Strategist and Senior Producer for Unlock Xbox
Relationship: Microsoft and TMA
2010 & 2011
email: mmasters65@gmail.com
twitter: @mmasters
Digital
Advertising
Producer of
Games,
Social,
and Mobile
monte masters
Results: 6 Phases,
on-time, on budget. 1,500+ game
ideas submitted. 500k+ video views.
The winning 2 games have 4+ star
ratings on Live.
Discovery Strategist and Senior Producer for Unlock Xbox
Relationship: Microsoft and TMA
2010 & 2011
email: mmasters65@gmail.com
twitter: @mmasters
Digital
Advertising
Producer of
Games,
Social,
and Mobile
monte masters
email: mmasters65@gmail.com
twitter: @mmasters
Digital
Advertising
Producer of
Games,
Social,
and Mobile
monte masters
Unlock Xbox Preferred snack and preferred
platform for gamers. Creating the
world’s first user-generated
video game.
Discovery Strategist and Senior Producer for Unlock Xbox
Relationship: Microsoft and TMA
2007 & 2008
email: mmasters65@gmail.com
twitter: @mmasters
Digital
Advertising
Producer of
Games,
Social,
and Mobile
monte masters
Promotion encouraged users to
submit their idea for a Xbox game.
3000+ ideas submitted.
Discovery Strategist and Senior Producer for Unlock Xbox
Relationship: Microsoft and TMA
2007 & 2008
email: mmasters65@gmail.com
twitter: @mmasters
Digital
Advertising
Producer of
Games,
Social,
and Mobile
monte masters
5 selected. Only 1 won. We built site,
5 game prototypes and contributed to
strategy. On-time, on-budget.
Discovery Strategist and Senior Producer for Unlock Xbox
Relationship: Microsoft and TMA
2007 & 2008
email: mmasters65@gmail.com
twitter: @mmasters
Digital
Advertising
Producer of
Games,
Social,
and Mobile
monte masters
Results: 1M Visitors (72%) new to the
Doritos sites. 7:27 Min. avg. on site
during submission stage,11 Min. avg.
during review stage.
Discovery Strategist and Senior Producer for Unlock Xbox
Relationship: Microsoft and TMA
2007 & 2008
email: mmasters65@gmail.com
twitter: @mmasters
Digital
Advertising
Producer of
Games,
Social,
and Mobile
monte masters
email: mmasters65@gmail.com
twitter: @mmasters
Digital
Advertising
Producer of
Games,
Social,
and Mobile
monte masters
Baskin-Robbins Find the Pink Spoon
Senior Producer and UX for Baskin-Robbins: Find the Pink Spoon
Relationship: Client Direct
2006
email: mmasters65@gmail.com
twitter: @mmasters
Digital
Advertising
Producer of
Games,
Social,
and Mobile
monte masters
Game encouraged consumers to
search for pink spoons hidden
throughout the U.S. while answering
trivia questions.
Senior Producer and UX for Baskin-Robbins: Find the Pink Spoon
Relationship: Client Direct
2006
email: mmasters65@gmail.com
twitter: @mmasters
Digital
Advertising
Producer of
Games,
Social,
and Mobile
monte masters
Yahoo! Maps displayed satellite
imagery of actual stores.
Every point earned equaled
additional entries into the $100k
sweepstakes.
Senior Producer and UX for Baskin-Robbins: Find the Pink Spoon
Relationship: Client Direct
2006
email: mmasters65@gmail.com
twitter: @mmasters
Digital
Advertising
Producer of
Games,
Social,
and Mobile
monte masters
Results: Over 250,000 plays during
the 2 month promotion. Average user
played for 3 weeks and spent 38
minutes per session. 90% opt-in.
Senior Producer and UX for Baskin-Robbins: Find the Pink Spoon
Relationship: Client Direct
2006
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